There is now a crowdsourced website that tracks car dealership markups

There is now a crowdsourced website that tracks car dealership markups

  • It’s a sign of the times we live in – a crowdsourced website called invites users to report surcharges they’ve spotted on specific vehicles at specific dealerships, as first reported by Jalopnik.
  • In addition to listing markups, the site also shows some dealerships selling new cars at list price without markups.
  • Currently, the highest the markup is $ 200,000 on a GMC Hummer EV Edition 1.

    The auto industry has had more than its share of problems due to the COVID-19 pandemic, as has anyone looking to buy a new vehicle right now. The closure of factories and the shortage of chips have led to another unfortunate situation, that of dealers raising the prices of new vehicles. It’s no surprise, then, that there is now a crowdsourced website for it. The site,, catalogs the charges to keep the shopper population informed.

    Here are some of our favorites as of this writing, in order from smallest to largest markup. However, these aren’t the highest or lowest markups you can find on right now. We chose them because, while they aren’t necessarily the most sought after on the market right now, they are still seeing strong price increases. It goes without saying that things change quickly in sales, so they don’t reflect what you might find on the website tomorrow or next month.

    2022 Kia Sorrento SX

    Asking price $ 51,965 (RRP $ 41,965, markup $ 10,000)

    car dealership list for kia sorento

    Kia Sorento from O’Brien’s Kia Norwood website.

    O’Brien Kia

    This Sorento is listed on Dan O’Brien Kia Norwood in Massachusetts. The markup appears directly on the list as “Market Adjustment”.

    2022 Toyota Siena XLE AWD

    Asking price $ 63,060 (RRP $ 43,065, markup $ 19,995)

    This Sienna is for sale by Roseville Toyota in California. The markup appears in the list as “Mark up added by reseller”.

    2022 Volkswagen ID.4 AWD Pro S

    Asking price $ 72,580 (RRP $ 52,585, markup $ 19,995)

    car dealership list for vw id4 of 2022

    VW ID.4 from the Ourisman VW website.

    Ourisman Volkswagen

    This ID.4 is for sale at Ourisman Volkswagen in Rockville, Maryland. The markup on this car is shown in the listing as “Adjusted Dealer Markup”.

    2022 Ford Maverick Hybrid used with 2000 miles

    Asking Price $ 47,987 (RRP $ 27,295, markup $ 20,692)

    This Maverick (pictured above) is available from Newberg Ford in Oregon.

    2022 Ford F-150 Lightning

    Asking price $ 142,895 (RRP $ 69,554, markup $ 73,341)

    Stearns Ford Listing for Ford F 150 Lightning

    Ford F-150 Lightning on the Stearns Ford website.

    Stearns Ford

    This Ford electric pickup is sold by Stearns Ford in North Carolina.

    To help you recover a little from the shock of these prices, we should point out that the website also lists some dealers who forgo top-ups. Santa Cruz Subaru California is one of them and they proudly display that message at the top of their website. Ron Anderson Chevrolet in Florida is another, and a dealership employee confirmed this Car and driver they are not putting markup on any new vehicle.

    Finally, remember that the asking price of any retailer is just that: a request. You can always offer less.

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