U.S. Web Spending to Surpass Radio in ’07

Thursday, August 30th, 2007 at 8:42 pm

This year, internet ad spending in the U.S. will outpace radio, according to a new report from eMarketer. Online spending has already overtaken radio in the U.K., writes Media Life.

The eMarketer forecast predicts that online ad spending will hit $21.7 billion for 2007 – $1.3 billion more than radio. Internet spending trailed radio by more than $3 billion last year. The report also predicts that web spending will double between now and 2011, where as radio spending will grow by just $2.2 billion.