Collaboration with professor to help increase stormwater control area success.
The North Carolina Department of Transportation and N.C. State are combining forces to improve stormwater control in an area affecting N.C. State, Meredith College and the N.C. Museum of Art.

“By combining our resources with the renowned research capabilities of N.C. State University, we are developing innovative solutions for improving water quality – and in turn, helping to protect one of our state’s most valuable resources,” said Matt Lauffer, program manager for NCDOT’s Highway Stormwater Program, in a press release.

The project aims to benefit the House Creek watershed, an area that collects pollutants from cars and other ground sources when it rains. House Creek is one of several stormwater control projects NCDOT monitors annually. The construction is taking place near the intersection of Wade Ave. and Interstate 440.

Dr. Bill Hunt, assistant professor and extension specialist with the Department of Biological and Agricultural Engineering, will be working with NCDOT to develop methods to reduce the amount of pollutants.

Dr. Hunt has assisted since 2000 with the design, installation, and monitoring of over 90 stormwater best management practices (BMPs), including bioretention, stormwater wetlands, innovative wet ponds, green roofs and permeable pavement.

Julia Merchant, NCDOT communications officer, said this is not the first time NCDOT has partnered with N.C. State. Past collaborations involved, among others, breakthroughs with biodiesel research conducted by the University.

According to NCDOT, for the $300,000 House Creek project, funded through the Highway Stormwater Program, engineers will use stormwater filtration methods such as a bioretention basin, which will use sand to filter out pollutants in the water.

After installation of the stormwater control measures is completed, which will take approximately three weeks according to NCDOT, N.C. State researchers will continuously monitor the system’s effectiveness at improving the House Creek water quality.

SOURCE:Technicianonline.com

Free Local Wake County NC Business Listings:

Free Garner NC Business Listing

A contractor with a long history of problems has been found in contempt for violating a court order that banned him from paving work in North Carolina, Attorney General Roy Cooper said.

“Businesses that rip off consumers and violate court orders time and time again have no business operating in our state and should face full punishment under the law,” Cooper said.

Tommy Edward Clack has repeatedly pressured consumers into paying too much for shoddy driveway paving. For years, Cooper’s Consumer Protection Division has fought to stop Clack from scamming North Carolina homeowners. In June of 2010, Cooper won a court order permanently barring Clack and his associates from all residential paving work in the state.

But Clack violated that ban, and at Cooper’s request Wake County Superior Court Judge Michael J. O’Foghludha this week found Clack guilty of civil contempt. He must repay his two victims $79,600 or go to jail for at least 90 days. That 90-day period can be renewed if he still has not repaid them.

Judge O’Fughludha also cited Clack for criminal contempt for failing to show up for his civil contempt hearing as ordered. Clack must appear before Wake County Senior Resident Superior Court Donald W. Stephens on June 27 at 10:00 AM to show why he should not be found in criminal contempt and ordered to jail for an additional six months, plus pay a fine.

The order of civil contempt was granted based on information from two homeowners who said that Clack charged them for driveway work after the ban was in place. An 81-year-old homeowner in Chatham County paid Clack $7,600 to pave her small driveway in July of 2010. In March of 2011, a Greensboro homeowner paid Clack $72,000 for driveway work. Clack allegedly used false names in both cases to try to hide his identity and evade the ban, calling himself Ray Tillman and Tommy Clark.

Consumer complaints to Cooper’s office illustrate how Clack usually operates. Clack claims that he is already in the neighborhood and will charge them low price because he has materials left from other jobs. Clack’s crew then begins work as soon as the contract is signed and completes the job quickly using poor quality materials.

Under state law, consumers have three days to cancel most purchases sold door-to-door, but many consumers who’ve dealt with Clack say they didn’t feel like they could cancel once the work was underway. Consumers who tried to cancel and get a refund report that Clack is generally uncooperative.

Clack initially operated in the Wilmington area. Cooper first filed suit against Clack in 2007, winning an injunction in March 2008 that compelled him to pay $50,000 and correct previous substandard paving jobs. Clack then relocated to Greensboro, where more problems surfaced. That led to a November 2008 court order that required him to wait at least four days after a written contract was signed before beginning work.

Read more: Garner News - Poor Paver held in contempt and must face his day in court

Add Your Business To Garner NC City Guide Free or For less than $10.00 a year!

Tips for making your home office comfortable and functional

(ARA) – When you start a home business, you will probably set aside one room or area of your house to be your office. This is the place where you’ll handle general business, customer relations, shipping and delivery of products and services, payroll and many other details that pertain to your company.

Of course, this room is also in your house, so you want to make sure it looks good in case you have customers stop by, or if friends or relatives stay over.

Setting up your office so that it is functional and looks nice is important, but because you’ll be spending a lot of time in there, you should make it comfortable as well. Here are some tips on how to make your home office functional, yet fun and stylish.

* If you have young children at home, designating your office separate from the rest of your house with a closed door, or a standing partition, can help your children learn that you are “at work” and not to be disturbed unless they have an emergency. If you plan to use your office space for family business as well after work hours are over, consider making a sign indicating you are busy working to hang on the door or partition.

* Your desk probably will be where you spend the majority of time in your home office, which means you need it to match your style perfectly. Your office chair needs to be comfortable, but you also want it to match the decor as well. You can choose a HON Volt or HON Ignition chair, picking from over 30 different fabrics and colors, allowing you to match your decorating scheme and comfort levels. Visit www.officedepot.com/customdesign to see how a HON chair can enhance your home office space.

* Decorate your office in colors and materials that will help keep you operating efficiently, but also allow you to enjoy the time you spend working. For example, yellow is considered to be a stimulating color, orange encourages creativity and green provides a calming influence. Depending on the energy level you would like to have in your office, consider using file folders, binders, pictures and wall paint to bring colors into your office that would enhance your professional emotions and behaviors.

* Keeping your home office picked up is key, especially if you pace while talking on the phone or while brainstorming a business idea. Make sure all your electronic cords are bundled and tucked away under your desk so you aren’t tripping over them while chatting with a client on the phone.

* Get organized with a cubby hole or filing drawer system, which will help keep the paperwork off your home office desk area and also help you find filed information quickly and easily if you were to have a customer catch you by surprise on the phone. These items are available at office supplies store such as Office Depot.

As you get your company up and running in your home office, don’t forget to add little personal touches to make it feel even more comfortable. After all, you might be spending a lot of time in your office, so there’s nothing wrong with having inspirational photos or a desk plant or two to provide you with the pleasant atmosphere you need to get your work done.

Free Business Listing For Wake County NC BusinessesMade to last wooden birdhouses and bird-feeders, made in Raleigh NC, USA.

Website or Call 919-324-8905 or 919-803-4425

Charities tapping into social networks for support


(ARA) – The way we talk with our friends, the way we date, eat, watch TV, even the way we vote has been transformed by the sudden and overwhelming popularity of social media technology. Our activities in the actual world are becoming ever more deeply intertwined with our activities in the virtual world.

In their ongoing efforts to find new supporters and strengthen bonds with the ones they already have, charities, too, are flocking to social media. Unlike letters in your mailbox or TV commercials, digital platforms like Facebook and Twitter give charities a chance to engage supporters in emotionally powerful ways – ways that not only encourage monetary giving, but turn supporters into full-blown advocates.  

Take the example of the humanitarian organization CARE. In 1946, CARE began sending boxes of food and essential supplies to a Europe reeling from Second World War. The program resonated with so many senders and receivers that the phrase “care package” became a common synonym for any gift parcels sent to far-away friends and relatives. Today the organization is trying to tap into fond memories of this legacy through social media. At www.CAREpackage.org, CARE invites donors to fill a digital CARE Package with money supporting CARE’s long-term poverty fighting programs focusing on girls’ education, maternal health, and economic empowerment for women through microfinance and small business training. Where it differs most from traditional online giving is through functions allowing social network friends to build packages together – all connected through Facebook, Twitter and e-mail. CARE Package “senders” are also invited to educate themselves and their friends on key issues, and as well offer tools to reach out to elected representatives.

CARE is not alone in using social networking to generate support. Applications like TwitChange generate interest and big money for charitable causes by auctioning the opportunity to be followed, mentioned or retweeted by their favorite celebrities on Twitter.

Even large corporate givers with a big presence in traditional marketing venues are moving into the social media space. General Mills and Merck have teamed up for an online charitable giving project called Join My Village. Simply by clicking on hyperlinks to videos, visitors to www.JoinMyVillage.com can steer donations from the two corporations to a microsavings program helping rural girls and women in Malawi. Because the site interfaces with Facebook and Twitter, it’s easy for users to invite their social networks to participate, increasing total donations, but also awareness of poverty issues around the globe.

How charitable giving through social networking will evolve during the next years, or even the next 10 months, is anyone’s guess. A decade ago, few people (if anyone) predicted the social network-based advocacy and giving that’s exploding in popularity today. What is certain is that changes in technology inevitably create new ways for charities and supporters to connect.

Wooden Birdhouses Made In Raleigh NC

Free Wake County NC Business Listing

Steps for catching up with old 401(k)s

(ARA) – The average American will hold 11 jobs between the ages of 18 and 42, according to the Bureau of Labor Statistics (2010). When you start a new job, you probably remember to pack your personal items and update your contact information, but did you consider what to do with your 401(k) held at your previous employer? It’s easy to leave behind.

A recent Merrill Edge survey found that nearly half (46 percent) of mass affluent Americans plan to rely solely or heavily on retirement plans offered by their employer for their retirement savings, such as a 401(k) or 403(b). This makes it more important than ever to keep track of your retirement savings.

Having accounts in more than one place can make keeping tabs more difficult. Rolling over your balances into one account helps to ensure you can properly track and manage your savings to help you pursue your retirement goals. When it’s simpler to monitor your investments, you can make changes as needed.

“One of the biggest challenges facing Americans today is planning for their retirement,” says Dean Athanasia, mass affluent and small business executive at Bank of America. “Many people expect to retire later than they had planned a year ago. Rolling over old 401(k)s is one small step consumers can take to help make managing their retirement savings easier and their retirement goals more attainable.”

Rolling over your old 401(k)s isn’t as complicated as you might think. Merrill Edge, offering a wide array of investment solutions from Merrill Lynch and access to the banking services of Bank of America all in one place, has a three step process to help you keep things simple:

1. Locate your accounts: Collect statements and account numbers for all your 401(k)s. If you’re missing any account information, call your former employers or benefits providers for the information you need.

2. Consider your options: Review all of the rollover options available to you. There may be many options for retirement investing and saving, so consider the length of time you plan to invest and the level of risk that’s comfortable for you. You can use a retirement calculator, like the Retirement Evaluator available on merrilledge.com, to help you see where you stand today and help you determine whether you’re on track to meet your retirement goals.

3. Choose your investments: Finally, decide how you’d like to invest. IRAs typically offer more investing options than 401(k)s to help you reach your retirement goals. Many online tools, such as the Asset Allocator available on merrilledge.com, can help you make investment decisions. Or, consult your financial services provider to help you make investment choices for your unique situation.

Consolidating 401(k)s into a single IRA account can make it easier for you to track and manage your retirement assets now, as well as when you start to withdraw funds in retirement. The process doesn’t have to be overwhelming if you remember a few simple steps – collect your account information, evaluate the choices available to you, and select a roll over solution that is appropriate for you.

For more information on rolling over 401(k)s and retirement strategies visit merrilledge.com or speak with a Financial Solutions Advisor at the Merrill Edge Advisory center at (888) MER-EDGE (888-637-3343).

Investing in securities involves risks. Neither Merrill Edge nor its associates provide tax, accounting or legal advice. You should review any planned financial transactions or arrangements that may have tax, accounting or legal implications with your personal professional advisers. Withdrawals are subject to ordinary income tax. In addition, a 10 percent additional federal tax may apply to withdrawals taken prior to age 59 1/2.

Investment products:
* Are not FDIC insured
* Are not bank guaranteed
* May lose value

Merrill Edge is the marketing name for two businesses: Merrill Edge Advisory Center, which offers team-based advice and guidance brokerage services; and a self-directed online investing platform. Both are made available through Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S).

MLPF&S is a registered broker-dealer, member SIPC and a wholly owned subsidiary of Bank of America Corporation.

Banking products are provided by Bank of America, N. A. and affiliated banks, members FDIC and wholly owned subsidiaries of Bank of America Corporation.

Free Local Wake County NC Business Directory, Add your Business Today!

Garner NC City Guide, Add Your Business Free!

Five steps to take when considering a career change

(ARA) – Is this the right time for you to follow your passion or to reinvent yourself and make a career change? If so, make sure you can put your finger on what you want, so that you can sell yourself to prospective employers.

Carole Redden, director of career services at Brown Mackie College – Phoenix, offers five career-change tips.

Network with a mission
Networking is vital to reinventing yourself or making a career move, but according to Redden, it should be done strategically and often. “You cannot wait for the job of your dreams to come to you,” says Redden. “There are people who attend networking events and do not maximize the number of people they talk to, or do not ask the right questions. If you are looking for a job, you must have a plan.”

Establish your targets before attending networking events and job fairs, and keep the conversation brief and to the point. Develop a relationship with employer representatives you chat with and remember, it’s not just about what you can get from them, but what they can gather from you. It’s a two-way exchange of information. To learn more about networking strategies read “Never Eat Alone,” where author Keith Ferrazzi contends that you’ll be more successful if you take the relationship-building approach. “You should circulate and make multiple new contacts at these events,” Redden says. Those who are unsure about how to network should think of it as “purposeful and engaging communication.”

Most people have more of a network of friends, family, former coworkers and other connections than they realize. It’s important to share your plans with them and ask for help. “If you don’t already have a network, try volunteering or going back to school – both are great ways to meet new people,” Redden adds.

Examine your skills and resources
You don’t have to be stuck in a job. Be proactive. Do a personal assessment and ask yourself: What background, skills and experience can I offer an employer? “If you’ve been in a job for 20 years, ask yourself, ‘What do I really want to do for a living?’,” says Redden. “Make some changes and some tough decisions. It may not be easy, but it’s worth it. Job seeking takes patience.”

Update your credentials
Many jobs require additional education or training. Take classes at local college, or a community or education center. Some nonprofit organizations offer free or low-cost training. If required, obtain certification for your chosen field. “Once you have a developed your ‘brand,’ you’ve got to make yourself more marketable than the next person,” says Redden.

Pursue your passion/your goal
A career is more than a job; for some it’s also a passion, and the career path chosen will require some work. “Some people get so caught up in life pleasing others and forget they have the option to do what makes them happy,” says Redden. If you are out of work, be more diligent. Until you get to where you want to go, you should be willing to work harder in pursuing your passion. The practice of reinvention takes effort. For people who like delivering babies, they are happy when they go to work every morning because they have a passion for what they do.

Volunteer with nonprofits
Use your weekends to volunteer. “This is an opportunity to support those nonprofits that could benefit from your experience,” says Redden. With reinvention, you can still give back and offer to help those who are less fortunate. You will gain valuable work experience in your career of choice.

You can take the Myers-Briggs professional or similar assessments offered by many college career and employment counselors to measure competencies and areas of interest. “If you want a life change, then it’s up to you to do something about it,” says Redden. Be realistic about your strengths, skills and resources. Within reason and with passion, reinventing yourself is possible.

Wooden Birdhouses Made In Raleigh NC

Free Business Listing In Garner NC Cityguide!

ARA) – If you’re a recent college graduate or a professional looking for work, you already know you need every advantage to compete for work in a marketplace where there are more applicants than opportunities. It pays to be in control of every variable you can, from picking the right suit and honing your interview skills to making sure you know what’s on your credit report before a potential employer looks at it.

If you’re applying for a job, it’s very likely that your potential employer will want to check your credit. More employers than ever are checking job applicants’ credit history. Sixty percent of employers now check applicants’ credit reports, according to a report in the Washington Times. That percentage has climbed nearly 20 percent in the past five years, according to the report.

Employer credit checks can be problematic for many people in this economy. If you’ve been out of work for a while, you may have fallen behind on your bills. And if you’re a recent college graduate, you probably have little credit history – perhaps a few credit cards with a running balance, but probably not a car or home loan that can help add depth to a credit history.

Reviewing your credit report for inaccuracies before an employer sees it is an important step for job seekers, experts agree. It will also help prepare you to address any credit-related concerns a potential employer might have.

As you’re reading want ads and scouring job websites, keep this information in mind:

* Obtaining a report and score, such as the PLUS score offered by CreditReport.com, can help you understand your credit status before a potential employer asks to check your credit. While such a score and report are not necessarily the ones a potential employer will obtain, they can give you a snapshot of your credit status.

* The basics of credit management remain the same, no matter what your situation: pay bills on time, maintain a good ratio of credit used to available credit, show a long history of timely payment, and be smart about the types of credit you use (loans, credit cards, etc.).

* Employers will not be able to check your credit until you give your consent, in writing, for them to do so. While you may expect that an employer would check your credit if you’re applying for a job in the financial services industry or another industry in which you’ll be directly working with money, be aware that a broad spectrum of employers are now checking credit for applicants at all job levels – even some you may not expect.

* If your credit history has some blemishes, you may want to consider adding a personal statement of explanation to your credit report – the major credit bureaus all allow you to do this. While credit experts agree that such statements usually have little impact on potential lenders, an employer may view your explanation differently.

Finally, hold your head high regardless of what’s on your credit report. In this economy, many people are facing financial hardship through no fault of their own. If you’re one of them, be honest and open with a potential employer, explaining your challenges and what you are doing to ensure you’ll be able to meet your financial responsibilities. If your credit history is good, consider it one more tool to demonstrate to potential employers that you are organized, responsible and a desirable worker

Free Business Listing For Wake County NC Businesses

It’s nearly impossible to separate real estate’s fortunes from the health of the overall economy.
Yet one sliver of the property game has a most curious — even at times, inverted — relationship with the business climate.
Welcome to the odd world of self storage, those somewhat odd facilities where one can rent space to stash everything from keepsakes to household goods to business supplies to plain old junk.
This is not a small business. The industry claims it services 1-in-10 Americans. According to Self Storage Almanac, there are 49,000 storage facilities across the nation — 1,100 in Los Angeles and Orange counties — worth roughly a quarter of a trillion bucks.
How’s that? When the economy’s a mess, lives get turned upside down. Thus, people frequently need space to keep some — or many — of their belongings. Failed small businesses — another outcome of a financial downturn — additionally create demand for storage for tools, machinery and/or inventory. Where better to stockpile the goods but at a local storage locker?
This recent economic cycle has been particularly brutal in many ways. Yet it’s proven to be an opportunity for self storage as a flood of foreclosures has forced scores of families from homes. That’s boosted demand for storage as these households are often forced to relocate to smaller quarters that can’t hold all their possessions.
Bad news can be good news in the real estate genre.
“Self storage has weathered the storm,” says Michael Schwartz, CEO of Strategic Storage Trust Inc., a self-storage investment firm from Ladera Ranch. He feels he almost has to apologize because, “we’re moving so fast.”
He’s not alone. When Selfstorage.com recently surveyed 200 self-storage owners on business conditions, 42 percent replied that their rental traffic rose in 2010 vs. the previous year and 38 percent said revenue rose as well.
On Wall Street, where shares of four big owners of storage facilities trade, self-storage investment trust stocks were up 18 percent in the first five months of the year – the hottest real estate investment trust niche, according to NAREIT indexes. Note: U.S. stocks in general, as measured by the S&P 500-stock index, were up 8 percent.
And the industry’s even a hit on TV. Not one, but two cable shows – “Storage Wars” and “Auction Hunters” — follow the antics of the bidders drawn to public auctions of goods stored in self-storage units with delinquent renters.
Schwartz’s SSTI — a real estate investment trust with stakes that do not trade on stock exchanges — was started in 2008 and has raised $230 million from investors. It recently started the SmartStop brand of storage facilities and, according to its financial filings, if it completes a series of acquisitions it will own 77 self storage facilities located in 17 states with 50,590 units and 6.2 million square feet of space. One of those planned deals includes a facility in its hometown, what will be its second Orange County property and its eighth in California.
“I want more assets in California,” says Schwartz, noting the state’s population density and its typical – though not current — economic heft.
This isn’t a play on extended lean times, Schwartz insists. Self storage flourishes in good times, too.
Read More:Here

Free Business Listing Wake County NC

Wooden Birdhouses and Bird-Feeders Made In Raleigh NC

CHARLOTTE
After her husband died in 2006, Mary Logan found herself alone in Lincolnton, N.C. Retired after years of working in the town’s mill, she decided to move closer to her family in Charlotte.

Though she grew up with very little, Logan never once considered herself poor. Despite her limited means, Logan knew there were some things no one should go without. That’s why she was thankful to find the Free Store, a program sponsored by Crisis Assistance Ministry that distributes clothing, shoes and other necessities to people in need.

“Nobody should go without clothes. Nobody,” she said. “I’ve found things that I thought I would never find. I mean, really, it’s a blessing.”

Logan isn’t someone you might expect to see at the Free Store. By her own admission, she has the means to shop at department stores, but she simply said, “I’d rather come here.”

Surprised? You shouldn’t be, said store manager John Wakefield. He said Crisis Assistance Ministry’s goal is to help everyone, including patrons like Logan.

“We don’t care where you live, how much money you make, if you have a job or not, or if you have a home or not,” he said. “We want you to take that money and go help pay your rent, your utilities, your food bill for your kids, whatever it may be, and just come here and help take that extra pressure off.”

Crisis Assistance Ministry began in 1975, during the mid-1970s economic downturn. A group of local clergy set out with the goal of “pooling resources to more effectively meet the needs of low-income families in financial crisis in Mecklenburg County.” The Free Store became a staple of Crisis Assistance Ministry’s offerings in 1978.

Ministry grows in response to need

Today, Crisis Assistance Ministry has grown to become one of the largest nonprofit agencies of its kind in North Carolina. The organization receives most of its funding from government grants and private contributions. In 2009, grants and contributions exceeded $17 million, with almost half coming from the city of Charlotte, Mecklenburg County, and the U.S. Department of Health and Human Services.

Rather than reacting in the wake of financial disaster, Wakefield said the organization takes measures to prevent financial distress for individuals before it occurs. Redirecting funds from expenses like clothing and toward more pressing financial obligations is one way to accomplish the goal.

“We have approximately 7,000 individuals in Charlotte right now without homes,” he said. “We want to keep that number from going up, and that’s truly what we’re here for.”

Last year, Crisis Assistance Ministry helped more than 50,000 Charlotte area families through financial assistance programs, furniture and appliance distribution, as well as the Free Store. Communications Director Akilah Luke said it’s not uncommon to see hundreds of people lined up outside their doors every day as early as 6 a.m., especially during the cold winter months. By intervening and helping these families before their situations worsen, Luke said Crisis Assistance Ministry plays a distinctive role.

“We’re that place — that safety net to catch families before they become homeless, and just allow people to just continue on with their lives and live with dignity,” she said.

But contrary to what one might expect, the majority of their patrons aren’t living in extreme circumstances. Just looking around the expansive waiting room inside Crisis Assistance Ministry’s main branch, there are faces that are not immediately associated with financial hardship. Instead you see folks like Mary Logan, the people you interact with every day.

“The families we serve are the working poor,” Luke said. “These are people that are your school bus drivers, the people who are checking you out at the grocery store, maybe it’s the barista at your coffee shop. These are the people that you’re helping, your neighbors.”

The number of people seeking financial assistance has increased significantly since the beginning of the financial crisis. Before the recession hit in 2006, Crisis Assistance Ministry served just over 40,000 families. Today, due in part to increases of more than 60 percent in hunger and homelessness since 2007, the organization is serving more than 10,000 additional families.

Charlotte city officials are also involved in fighting the growing number of homeless, and the almost 40,000 citizens living in extreme poverty. The city’s communications manager Jamie Banks said one way they are attacking this problem is by seeking to increase the amount of affordable housing throughout the city.

Researchers at UNC-Chapel Hill found that traditional measures of poverty did not adequately reflect the dispersion of poverty in North Carolina. As a result, scholars discovered that large – and largely affluent – metropolitan areas like Charlotte and Raleigh contain sections of concentrated poverty.

READ MORE:REESENEWS

FREE Garner NC Business Listing

FREE! Wake County NC Business Listing, Over $350.00 Value Free!

(NAPSI)—With more than 500 million active users spending over 700 billion minutes a month on its site, Facebook has become a premier platform for socializing, sharing, searching and, now, shopping online. The emerging trend of selling and buying merchandise through Facebook and other social media platforms is here and it’s exploding. Booz & Company estimates that the dollar volume of goods sold through social media overall could increase sixfold, from $5 billion in 2010 to $30 billion in 2015. Businesses and consumers alike refer to this paradigm as “Social Commerce,” a fusion of social media and e-commerce that enables consumers to shop directly through their social networks.

Many stores are leveraging social networks to allow consumers to execute transactions in the comfort of their own Facebook pages, where attention is high and the user’s likes and dislikes are clear. The Social Commerce premise is that the focus is on people instead of products. There is a treasure trove of data based on users’ interests on their Facebook pages, and businesses can finally tailor the presentation of merchandise to offer a truly customized shopping experience. Businesses can now sell consumers exactly what they want, and consumers are reaping the benefits.

Social Commerce helps businesses offer consumers exclusive deals and special promotions while enabling them to connect with, listen to, understand and engage with their customers to improve the overall shopping experience. Furthermore, the information and content on Facebook is “shared,” meaning that friends can update each other on their recent online shopping sprees.

But in addition to benefits and opportunities, emerging communications channels always come with some new potential risks, and Social Commerce is no exception. The main concerns for consumers are security and privacy. Especially when phishing scams, identity theft and hackers are constantly in the headlines, consumers are more aware than ever of the need for online security and identity protection. With Social Commerce, cybercriminals are more likely to exploit the inherent trust that social networking sites enjoy. So how can consumers gain confidence in Social Commerce?

To know if a website, link and transaction are safe, the first thing to look for is an SSL Certificate, a technology that enables encryption when users connect to a website. When the lock icon appears in an Internet browser, this means SSL is in place, encrypting the site visitor’s information.

Symantec, the provider of VeriSign® SSL, has been working with a number of social commerce platform providers to offer enhanced security to organizations with a fan store on Facebook. When fans visit a fan store protected by VeriSign SSL, they will see the familiar “VeriSign Trusted” seal that more than 100,000 online businesses choose to show that their transactions are secure.

When consumers buy directly on their Facebook pages and see SSL, they know they can trust the businesses they “like” and that their transactions are protected with the most advanced and proven security technology.

Advertise In Print Newspapers Low Prices
Free Listing In Number One Local Wake County NC Business Directory!

Free Garner, NC Business Listing