Most small business owners who have managed to survive the proverbial
first 2 years in business probably started out thinking mail order was an
easy business to get into.
Chances are the experience would have been a fun-filled nightmare they may
not want to experience again. Sure, it was full of fantasy and hope. But
it also means a lot of hard work and long hours.

Start your advertising  in your local Newspapers and online local searchengines
and pay-per clicks. Set and know your advertising budget, it can be very
tempting to place ads in other media, including TV, Radio and National Magazines.
Staying with your start-up plans will keep you on target..

Trying to figure out where you want to take your business financially,
it is common for entrepreneurs to extrapolate numbers based on their
advertising budget. This style is perennial among mail order people who equate
advertising as the foundation of their operations.

This approach sounds very logical and statistical, but it doesn’t happen
like that in the “real world” of mail order! Well, maybe once in a blue
moon, but most of the time – it just don’t happen. It’s not always because
your offer is bad or the price is too high. And it’s not always because
your mailing list was bad. Often times, the reason lies in the fact that
you and your company are unknown.

But one of the most important reasons this statistical data only works well
on paper is that most beginners are not skilled in the area of TARGET
MARKETING. Yes – that word is vital to the money your business will make.

Target marketing is the process of focusing on a select and specific group
of people you are advertising to. And it has everything to do with the
product you are selling.

For example, if you are marketing infant products, it would be very unwise
to stage a direct mail campaign on a random list.

How many times have you got a mailing that went in the trash just because
it was selling a product or service you have no interest in? See what I mean.
If the company mailing these catalogs and advertisements would have
pre-qualified you or I and target-marketed their items correctly – we would
have never received them. It is wasted money for the company!

But how can you pre-quality or target market your audience before placing
an ad? If you are a beginner, it will take some time before you are
experienced enough to do so. However, you can always get a sample copy
of the publication first and see what items other people are advertising.
Then, test your ads in the smaller mail order publication that offer
low-cost advertising until you refine your ad and hit the right market.
As soon as you begin generating responses to your ads, keep in contact
with these customers and grow from there. They will bring you more customers
like themselves because “birds of a feather flock together.”

Therefore – SLOW DOWN a little – but if you don’t slow down, you could easily get ripped-off
and lose a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes. It takes 3-4 years!

Take your time to get to know some of the pros and read what they have to
say. Survey and study the market. Read and educate yourself by investing
time into study. Start out in mail order like you would start working for
any company – at the bottom. Learn the tricks of the trade. Make friends
and associates with “good” dealers and stick with them. Honor your word and
work dealerships to the advantage of yourself as well as others.

Mail order is only a process by which products are advertised and delivered
to consumers. It works for any product and works for anybody. You don’t have
to be rich, educated or a certain age, color or heritage. You don’t have to
wear certain kinds of clothes or have your hair styled in the latest craze.
The only limitations are your own abilities and confidence in yourself.
I know because I started out really poor and brought my business up to
a thriving, self-supporting home business!
a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes.

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Most small business owners who have managed to survive the proverbial
first 2 years in business probably started out thinking mail order was an
easy business to get into.
Chances are the experience would have been a fun-filled nightmare they may
not want to experience again. Sure, it was full of fantasy and hope. But
it also means a lot of hard work and long hours.

When trying to figure out where you want to take your business financially,
it is common for entrepreneurs to extrapolate numbers based on their
advertising budget. This style is perennial among mail order people who equate
advertising as the foundation of their operations.

This approach sounds very logical and statistical, but it doesn’t happen
like that in the “real world” of mail order! Well, maybe once in a blue
moon, but most of the time – it just don’t happen. It’s not always because
your offer is bad or the price is too high. And it’s not always because
your mailing list was bad. Often times, the reason lies in the fact that
you and your company are unknown.

But one of the most important reasons this statistical data only works well
on paper is that most beginners are not skilled in the area of TARGET
MARKETING. Yes – that word is vital to the money your business will make.

Target marketing is the process of focusing on a select and specific group
of people you are advertising to. And it has everything to do with the
product you are selling.

For example, if you are marketing infant products, it would be very unwise
to stage a direct mail campaign on a random list.

How many times have you got a mailing that went in the trash just because
it was selling a product or service you have no interest in? See what I mean.
If the company mailing these catalogs and advertisements would have
pre-qualified you or I and target-marketed their items correctly – we would
have never received them. It is wasted money for the company!

But how can you pre-quality or target market your audience before placing
an ad? If you are a beginner, it will take some time before you are
experienced enough to do so. However, you can always get a sample copy
of the publication first and see what items other people are advertising.
Then, test your ads in the smaller mail order publication that offer
low-cost advertising until you refine your ad and hit the right market. 
As soon as you begin generating responses to your ads, keep in contact
with these customers and grow from there. They will bring you more customers
like themselves because “birds of a feather flock together.”

Therefore – SLOW DOWN a little – but if you don’t slow down, you could easily get ripped-off
and lose a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes. It takes 3-4 years!

Take your time to get to know some of the pros and read what they have to
say. Survey and study the market. Read and educate yourself by investing
time into study. Start out in mail order like you would start working for
any company – at the bottom. Learn the tricks of the trade. Make friends
and associates with “good” dealers and stick with them. Honor your word and
work dealerships to the advantage of yourself as well as others.

Mail order is only a process by which products are advertised and delivered
to consumers. It works for any product and works for anybody. You don’t have
to be rich, educated or a certain age, color or heritage. You don’t have to
wear certain kinds of clothes or have your hair styled in the latest craze.
The only limitations are your own abilities and confidence in yourself.
I know because I started out really poor and brought my business up to
a thriving, self-supporting home business!
a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes.

Get Your Site Seen By 1000′s

‘Tis the Season for Easy and Affordable Handcrafted Gifts


(ARA) – The holiday season is a memorable time associated with fun, family and lots of presents. As you consider what to give the people on your gift list, why not try something different this year?

Jo-Ann Fabric and Craft Stores suggests, “Let’s make Christmas!” Handmade gifts are a trend across the country due to their highly personal nature and the fact that they often cost less than store bought items.

“This holiday, forget about that boring or expensive store-bought present. Handmade gifts are more popular than ever, and for good reason,” says Susan Atchison, manager of trend development for Jo-Ann Fabric and Craft Stores. “In the current economic climate, people are turning to crafting presents to save money and are discovering that these gifts are so unique that they’re often the gifts that are remembered most.”

Atchison explains that many great gifts can be made for less than $25. She advises aspiring crafters to choose a favorite project and make things in quantities. You’ll save even more money because you buy the supplies and then split the cost. Consider gathering a few friends or family members and creating a gift-making get together! You’ll get crafts done efficiently and spend quality time with the ones you love.

Here are some ideas to inspire you in creating homemade gifts this year:

*An apron is easy to personalize for the baker, chef or grill master.
For the top chef of the family, consider buying a basic apron and decorating it to appeal to their personality. Add that famous family recipe in fabric marker to the front, a clever cooking saying, or even handprints of the grandkids. They are sure to love how unique and useful it is.

* Personalized note cards are fun, festive and useful.
There are always times you need a card to send out to a loved one. Wouldn’t it be nice to have a supply readily at hand? This is a useful gift you can create for anyone from mother to teacher to mail carrier. Buy blank cards and envelopes and decorate with a variety of coordinating papers, ribbons and stamps. You can keep them general or create cards for different occasions such as birthdays and holidays for use throughout the year.

* For the host or hostess who always gives their all.
Traditionally, you might consider sewing a wine bag and bring a bottle of wine to your next holiday gathering. But why not step it up and make a bag for that baguette you’re bringing or a nice container for the appetizer you were assigned for the pot luck?

* Clever pet toys keep furry friends happy.
Creating a gift for the family pet or for your friend who loves animals is the perfect way to show you care. Cat toys can easily be made out of leather and feather pieces. Add a bell and some catnip for some extra pizzazz. Dogs also love homemade toys, just make sure they can stand up to tougher play — rope and thick material work best.

* Deck the halls and deck your friends with stylish clothing and accessories.
Winter-themed clothing is great during the cold months and homemade items are the most cherished. A fleece scarf in a bright color will not only keep the wearer warm, but brighten the wardrobe. Knit hats and mittens are trendy in fashion circles and useful too. Even a hand-sewn fleece poncho can keep your favorite outdoor walker warm during brisk morning jaunts.

* Religious-themed gifts get kids involved.
A homemade gift incorporating the recipient’s religion is something that will definitely stand out. For example, making your own menorah out of fun colored paper and flameless tea lights is an easy and safe gift for a child. When giving, you can explain how the item ties into the time of year and help them to learn about the real reason for the celebration.

* Add a little sparkle to make the season merry and bright.
Nothing brings out the brilliance of the season more than the shimmer of holiday decor.  From shiny, handcrafted ornaments and beaded tabletop trees, to sparkling votive holders or a joyful holiday planter, anyone on your list can celebrate in style with these decorations made just for them.

For more ideas and project instructions for homemade gifts, visit your local Jo-Ann Fabric and Craft Store.

Courtesy of ARAcontent

Invest in an Industry that’s Seeing Growth

(ARA) – “It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of foolishness.” In the first few lines of “A Tale of Two Cities,” Charles Dickens was referring to conditions in the years leading up to the French Revolution; but he could just as easily have been writing about society today.

While we live in one of the most prosperous countries in the world, many Americans have in some way been negatively affected by problems with the current economy. The credit crunch has persisted despite aggressive Federal Reserve interest rate cuts; retail sales are down; thousands are concerned about losing their homes due to the sub prime mortgage crisis; and gas is so expensive, a lot of people have been forced to park their cars for the foreseeable future.

As if those problems weren’t bad enough, many Americans go from day to day fearing they may lose their jobs. For Shawn Crawford, 38, of Brownsburg, Ind., a suburb of Indianapolis, you could say the writing was on the wall. He used to be the director of operations for a physician group that operated 30 doctor’s offices across the state of Indiana.

“I was responsible for set up, business development and customer service,” he says. “At first I found the job very rewarding, but once the economy started to get bad and the rapid expansion stopped, it reached a point where I feared my own job was about to be eliminated.”

Instead of waiting around to see what would happen, Crawford decided to follow his dream to start his own business. In July of 2006, he quit his job with the physician’s group and became a consultant; but spent every spare moment researching business opportunities.

“I wanted to do something that would capitalize on my experience and help people at the same time,” he says. “I figured people want to look good, feel good and be healthy, so why not open a gym?” But when he started looking into the costs involved in such a venture he became discouraged, that is until he came across some research that showed huge growth potential in health and fitness franchising. According to the International Health and Racket Sport Club Association, while the average growth rate for fast food franchises stands at 20 percent, the fitness sector’s five-year growth has been an impressive 144 percent.

There are a lot of health and fitness franchises out there, but the one Crawford decided to go with was Snap Fitness, a Minnesota-based fast-growing franchisor of compact, state-of-the-art 24/7 fitness centers in Canada and the United States. “The thing I liked best about Snap initially was their business model was pretty much turn-key,” says Crawford. “Unlike a traditional business start-up which would have required a lot of research, development and capital investment on my part, they did all the work for me.”

After he paid his franchise fee and found the perfect location, Snap Fitness provided the blueprint he needed to follow to get his business up and running. He was assigned a project manager who helped him every step of the way.

“The process was laid out and very easy to follow,” explains Crawford. “Snap provided everything I needed to get started – plans for the club design, access to vendors who would sell me the right equipment at a deep discount, all the tools I needed to set up my company Web site and the marketing materials I needed to get the word out.”

Snap also provided the financing, and today handles billing, security and other operational and marketing support for Crawford’s club, which opened for business in October of 2007 and now has about 900 members.

When people ask him for advice about franchising, Crawford advises them to do some investigative work. Talk to a business broker, pick up and read copies of Entrepreneur and the Wall Street Journal, and when they’re ready to proceed contact a franchisor like Snap Fitness directly. Most franchisor Web sites provide rich information about the business model, financial requirements and much more, and they grant access to executives and franchisees during your discovery process.

“We understand what a big decision opening a franchise can be, and that’s why I personally meet weekly with prospective franchisees to answer questions and help them make a decision that’s right for them,” says Snap Fitness CEO Peter Taunton.

“I followed the plan Snap gave me, and I’m quite pleased with my financial success, says Crawford, who is set to open his second Snap Fitness club sometime in April of 2008.

To learn more about this business opportunity, log on to www.SnapFitness.com and click on the link that says “Franchise Opportunities.”

Courtesy of ARAcontent

If you would like help localizing this story, contact Snap Fitness’ marketing communications director Patrick Strait at 952-426-7173 or via e-mail at pstrait@snapfitness.com.

Cary, N.C. — Bright Technologies, which specializes in implementing information technology solutions to make businesses more efficient and competitive has been selected by Security Marketing Group (SMG) to develop an information technology plan to support SMG’s business needs into the foreseeable future.

About Security Marketing Group:
Security Marketing Group is a 14 year-old Cary, North Carolina corporation. SMG specializes in offering employers a way to enhance employee savings, be it for education, buying a new home, emergencies, vacations, etc., by using SMG’s U.S. Savings Bond Completion Program. SMG has been authorized since 1994 by the Department of Public Debt to market the Savings Bond program. To find out more about Security Marketing Group you can go to www.securitymarketinggroup.com.

Read More:CarolinaNewsWire

With the high prices of placing ads today, why not save money? There’s no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?

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ARA) – Starting your own business takes passion, patience, perseverance and access to resources. Knowing how to achieve and exceed your goals requires the right advice and support.

According to a recent survey conducted by CIT, a leading global commercial finance company and the Economist Intelligence Unit, middle market business executives stated that attributes like “strong customer relationships” and “having a financial institution who deeply understand their business or industry” are more important to their success than just the strong balance sheet.

“We are challenging the traditional ways lending institutions approach customers,” says Chris Reilly, president of CIT Small Business Lending Corporation (SBL), a unit of CIT. “Our ingenuity and depth of experience has made us the largest independent commercial finance company in the world. We understand that strong relationships are at the core of business.”

Reilly has a few tips for entrepreneurs who are running or planning to start a business:

* Craft a solid business plan. It’s your roadmap and the key to helping your business succeed. If you don’t have a business plan, seek advice from reputable small business advisors who know your business and can help you create and update one along the way.

* Build a good relationship with your bank manager and creditors. Ask for their help and advice in building your business and show a genuine interest in solving problems.

* Find a lender who offers more than just a loan. As your business grows you’ll benefit from the solid advice and guidance that comes from a lender that understands the needs of businesses as they grow from start-ups to success stories. Select a lender that can help you build relationships that will build on your successes.

* Create a community of encouraging people. Develop a network of entrepreneurs that you see regularly with whom you can exchange ideas. The relationships you build with these individuals, organizations or trade groups will provide you with an outlet to problem solve, share successes and learn from other entrepreneurs.

* Act with determination. If you have a good idea, be determined to stick with it through the start-up years and don’t be disheartened by the small setbacks that all growing businesses invariably face.

For more information about starting a business, small business lending and advice to business owners, visit http://corporate-finance.cit.com and select Small Business Lending.

Courtesy of ARAcontent

Look in your mailbox. What do you see almost every day? Coupons. Look in

(ARA) – Starting your own business takes passion, patience, perseverance and access to resources. Knowing how to achieve and exceed your goals requires the right advice and support.

According to a recent survey conducted by CIT, a leading global commercial finance company and the Economist Intelligence Unit, middle market business executives stated that attributes like “strong customer relationships” and “having a financial institution who deeply understand their business or industry” are more important to their success than just the strong balance sheet.

“We are challenging the traditional ways lending institutions approach customers,” says Chris Reilly, president of CIT Small Business Lending Corporation (SBL), a unit of CIT. “Our ingenuity and depth of experience has made us the largest independent commercial finance company in the world. We understand that strong relationships are at the core of business.”

Reilly has a few tips for entrepreneurs who are running or planning to start a business:

* Craft a solid business plan. It’s your roadmap and the key to helping your business succeed. If you don’t have a business plan, seek advice from reputable small business advisors who know your business and can help you create and update one along the way.

* Build a good relationship with your bank manager and creditors. Ask for their help and advice in building your business and show a genuine interest in solving problems.

* Find a lender who offers more than just a loan. As your business grows you’ll benefit from the solid advice and guidance that comes from a lender that understands the needs of businesses as they grow from start-ups to success stories. Select a lender that can help you build relationships that will build on your successes.

* Create a community of encouraging people. Develop a network of entrepreneurs that you see regularly with whom you can exchange ideas. The relationships you build with these individuals, organizations or trade groups will provide you with an outlet to problem solve, share successes and learn from other entrepreneurs.

* Act with determination. If you have a good idea, be determined to stick with it through the start-up years and don’t be disheartened by the small setbacks that all growing businesses invariably face.

For more information about starting a business, small business lending and advice to business owners, visit http://corporate-finance.cit.com and select Small Business Lending.

Courtesy of ARAcontent