(NewsUSA) - Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.
“If you can get a news organization to report about your event or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising,” said David Forman, a public relations veteran and author of “Publicity Professor,” a workbook that teaches business owners how to get free news coverage.
The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.
A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.
There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.
Forman says you don’t have to hire outside help to get publicity.
“Nobody knows your business like you do,” Forman said. “You simply have to reach the appropriate person with your message, in a format that media professionals expect.”
Using real-world examples, “Publicity Professor” shows you how to give editors and producers exactly what they’re looking for to get your story covered for free.
The guidebook includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and awards programs; and resources for contacting local, regional and national media.
For further information on promoting your business, order a copy of “Publicity Professor” by calling toll-free (866) NEWS-400 or by visiting www.publicityprofessor.com.
Raleigh, NC – March 12, 2008 - McClatchey Broadcastings’ Sports Radio 850 The Buzz (WRBZ), and 620 The Bull – ESPN (WDNC) the leading sports-talk radio stations in the Raleigh-Durham area, announced today they have secured the exclusive radio broadcasting rights to the NCAA Men’s Basketball Tournament
Coverage of the tournament will begin on Tuesday, March 20th with the “play – in” game at 7:15pm and resume on Thursday, March 22nd. Coverage of the tournament will continue through the National Championship game taking place on Monday, April 7th, 2008.
For the most part, the tournament will be carried on 620 The Bull – ESPN Radio (WDNC) – exact station and broadcast times will be released on a weekly basis throughout the tournament. In addition to play-by-play coverage of the tournament, 850 The Buzz and 620 The Bull on-air talent will be covering the local teams throughout the tournament with exclusive interviews and on-site broadcasts. 850 The Buzz/620 The Bull NCAA Men’s Tournament Schedule (subject to change):
Sunday, March 16th
Selection Sunday Special
6:00pm
WRBZ – 850 The Buzz
Tuesday, March 18th
Opening Round – Single Game 7:15pm
WDNC – 620 The Bull
Thurs-Sun March 20th- 23rd
Rounds One & Two
Times Vary
WDNC – 620 The Bull
Thurs-Sun March 27th – 30th
Sweet Sixteen/Elite Eight
Times Vary
WDNC – 620 The Bull
Saturday, April 5th
Final Four Show
3:30pm
WDNC – 620 The Bull
Saturday, April 5th
Final Four Games 1 & 2 5:00pm
WRBZ – 850 The Buzz
Monday, April 7th
Championship Preview
7:00pm
WDNC – 620 The Bull
Championship Game
8:00pm
WRBZ – 850 The Buzz & WDNC – 620 The Bull
Read More:CarolinaNewsWire
TORNADO*FLASHFLOODS*WINTERSTORM* HURRICANE*FIRE*HAZARDOUS*
MATERIALS SPILL,
The next time disaster strikes, you may not have much time
to act. Prepare now for a sudden emergency.
Learn how to protect yourself and cope with disaster by
planning ahead. This checklist will help you get started.
Discuss these ideas with your family, then prepare an emergency
plan. Post the plan where everyone will see it–on the
refrigerator or bulletin board.
For additional information about how to prepare for
hazards in your community, contact your local emergency
management or civil defense office and American Red Cross
chapter.
Emergency Checklist
Call Your Emergency Management Office or American Red Cross
Chapter
* Find out which disasters could occur in your area.
* Ask how to prepare for each disaster.
* Ask how you would be warned of an emergency.
* Learn your community’s evacuation routes.
* Ask about special assistance for elderly or disabled
persons.
Also…
* Ask your workplace about emergency plans.
* Learn about emergency plans for your children’s school or
day care center.
Create an Emergency Plan
* Meet with household members. Discuss with children the
dangers of fire, severe weather, earthquakes and other
emergencies.
* Discuss how to respond to each disaster that could occur.
* Discuss what to do about power outages and personal
injuries.
* Draw a floor plan of your home. Mark two escape routes
from each room.
* Learn how to turn off the water, gas and electricity at
main switches.
* Post emergency telephone numbers near telephones.
* Teach children how and when to call 911, police and fire.
* Instruct household members to mm on the radio for
emergency information.
* Pick one out-of-state and one local friend or relative for
family members to call if separated by disaster (it is
often easier to call out-of-state than within the affected
area).
* Teach children how to make long distance telephone calls.
* Pick two meeting places.
1) A place near your home in case of a fire.
2) A place outside your neighborhood in case you cannot
return home after a disaster.
* Take a basic first aid and CPR class.
* Keep family records in a water and fire-proof container.
Prepare a Disaster Supplies Kit
Assemble supplies you might need in an evacuation. Store
them in an easy-to-carry container such as a backpack or duffle
bag.
Include:
* A supply of water (one gallon per person per day). Store
water in sealed, unbreakable containers. Identify the
storage date and replace every six months.
* A supply of non-perishable packaged or canned food and a
non-electric can opener.
* A change of clothing, rain gear and sturdy shoes.
* Blankets or sleeping bags.
* A first aid kit and prescription medications.
* An extra pair of glasses.
* A battery-powered radio, flashlight and plenty of extra
batteries.
* Credit cards and cash.
* An extra set of car keys.
* A list of family physicians.
* A list of important family information; the style and
serial number of medical devices such as pacemakers.
* Special items for infants, elderly or disabled family
members.
Emergency Plan
Out-of-State Contact
Name__________________________________________________
City__________________________________________________
Telephone (Day)________________(Evening)______________
Local Contact
Name__________________________________________________
Telephone (Day)________________(Evening)______________
Nearest Relative
Name__________________________________________________
City__________________________________________________
Telephone (Day)________________(Evening)______________
Family Work Numbers
Father_________________________Mother_________________
Other_________________________________________________
Emergency Telephone Numbers
In a life threatening emergency, dial 911 or the local
emergency medical services system number.
Police Department_____________________________________
Fire Department_______________________________________
Hospital______________________________________________
Family Physicians
Name___________________________Telephone_______________
Name___________________________Telephone_______________
Name___________________________Telephone_______________
Reunion Locations
1. Right outside your home____________________________
______________________________________________________
2. Away from the neighborhood, in case you cannot
return home___________________________________________
______________________________________________________
Address_______________________________________________
Telephone_____________________________________________
Route to try first____________________________________
______________________________________________________
Escape Plan
In a fire or other emergency, you may need to evacuate
your house, apartment or mobile home on a moment’s notice. You
should be ready to get out fast.
Develop an escape plan by drawing a floor plan of your
residence. Using a black or blue pen, show the location of
doors, windows, stairways, and large furniture. Indicate the
location of emergency supplies (Disaster Supplies Kit), fire
extinguishers, smoke detectors, collapsible ladders, first aid
kits and utility shut off points. Next, use a colored pen to
draw a broken line charting at least two escape routes from
each room. Finally, mark a place outside of the home where
household members should meet in case of fire.
Be sure to include important points outside such as
garages, patios, stairways, elevators, driveways and porches.
If your home has more than two floors, use an additional sheet
of paper. Practice emergency evacuation drills with all
household members at least two times each year.
Example:
Home Hazard Hunt
In a disaster, ordinary items in the home can cause injury
and damage. Anything that can move, fall, break or cause a fire
is a potential hazard.
* Repair defective electrical wiring and leaky gas
connections.
* Fasten shelves securely.
* Place large, heavy objects on lower shelves.
* Hang pictures and minors away from beds.
* Brace overhead light fixtures.
* Secure water heater. Snap to wall studs.
* Repair cracks in ceilings or foundations.
* Store weed killers, pesticides and flammable products away
from heat sources.
* Place oily polishing rags or waste in covered metal cans.
* Clean and repair chimneys, flue pipes, vent connectors and
gas vents.
If You Need to Evacuate
* Listen to a battery powered radio for the location of
emergency shelters. Follow instructions of local
officials.
* Wear protective clothing and sturdy shoes.
* Take your Disaster Supplies Kit.
* Lock your house.
* Use travel routes specified by local officials.
If you are sure you have time …
* Shut off water, gas and electricity, if instructed to do
so.
* Let others know when you left and where you are going.
* Make arrangements for pets. Animals may not be allowed in
public shelters.
Prepare an Emergency Car Kit
Include:
* Battery powered radio and extra batteries
* Flashlight and extra batteries
* Blanket
* Booster cables
* Fire extinguisher (5 lb, A-B-C type)
* First aid kit and manual
* Bottled water and non-perishable high energy foods such as
granola bars, raisins and peanut butter.
* Maps
* Shovel
* Tire repair kit and pump
* Flares
Fire Safety
* Plan two escape routes out of each room.
* Teach family members to stay low to the ground when
escaping from a fire.
* Teach family members never to open doors that are hot. In
a fire, feel the bottom of the door with the palm of your
hand. If it is hot, do not open the door. Find another way
out.
* Install smoke detectors. Clean and test smoke detectors
once a month. Change batteries at least once a year.
* Keep a whistle in each bedroom to awaken household members
in case of fire.
* Check electrical outlets. Do not overload outlets.
* Purchase a fire extinguisher (5 lb., A-B-C type).
* Have a collapsible ladder on each upper floor of your
house.
* Consider installing home sprinklers.
Add Your Link For Higher Page Rank: City5nc.com Link Directory
Raleigh, NC – McClatchey Broadcastings’ Sports Radio 850 The Buzz (WRBZ), the leading sports talk radio station in Raleigh-Durham, announced the launch of “On Deck,” a monthly sports talk show program, which will be hosted by students in the Triangle community.
On Deck will air live once per month, beginning on Sunday, March 9, 2008 at 7:00am. The program will also be streamed via the internet at www.850thebuzz.com. The time slot, normally reserved for off-air station personnel who wish to gain on-air exposure, has now been expanded to include local college and high school students wanting to experience hosting the Triangle’s leading sports talk radio station.
“‘On Deck’ is a great opportunity for students within our community to try their hand at Sports Talk radio,” stated WRBZ General Manager, Brian Maloney. “Most students don’t have the opportunity to work at a commercial radio station, so we are thrilled to be able to provide that opportunity to them at 850 The Buzz,” Maloney added.
Schools and students who are interested in participating in “On Deck” should contact station programming consultant, Joe Wade Formicola, who is coordinating the project. Joe can be contacted at 919-875-9100 or joewade@850thebuzz.com.
Read More:CarolinaNewsWire
Raleigh, NC – Raleigh-based Harbinger has received a 2007 Silver Davey Award for its “Swashbuckler” radio spot for client Anderson Homes.
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2007 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Only a select few were honored with an award.
David defeated the mighty Goliath with a big idea and a little rock, the sort of thing small firms do every day. The annual International Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.
Harbinger is a full service communications firm providing local and regional businesses with creative and effective marketing, advertising, public relations and web solutions. The firm strives to create attention grabbing marketing that captivates and motivates and believes strongly in marketing measurement and accountability.
For more information on the Davey Awards, visit www.DaveyAwards.com . For more information on Harbinger, visit www.HarbingerAgency.com . For information on Anderson Homes, visit www.AndersonHomesNC.com.
SOURCE:CarolinaNewsWire
Raleigh, N.C. - WRBZ, Sports Radio 850 the Buzz announced the debut of the 2008 Buzz Babe Swimsuit Calendar. The Buzz Babe calendar will be officially released on Thursday, December 13th from 6pm-8pm at the Ray Price Harley Davidson store on South Saunders St. in Raleigh.
Buzz Babe 6 and 2008 calendar cover-model, Casey, along with Buzz Babes Erika and Erin, who also make appearances in this year’s Swimsuit Calendar, will be on hand to autograph calendars and meet fans.
The 12-month calendar features photos of the past four Buzz Babes: Kristen, Erin, Casey and Erika. The 2008 Buzz Babe calendar showcases the outstanding photography of Eric Kaufman of www.thedivide.com.
Calendars will be distributed for free throughout the Triangle at Walker Auto Stores, as well as Atlantic Spas and Billiards, and various 850 The Buzz appearances throughout the next several months. The 2008 calendar was shot at various beaches along the coast of North Carolina.
Read More:CarolinaNewsWire
RALEIGH – The Greater Raleigh Sports Council, the Triangle’s leading sports organization promoting amateur and professional sports in the region, has released the names of the individuals on its newly aligned Steering Committee. Committee member Rick French, President & CEO of Raleigh-based public relations firm French/West/Vaughan will serve as chair. Vice chair will be committee member Molly Sapienza, senior manager of sponsorship marketing for RBC Centura.
Immediate past chair Brian Maloney, general manager of sports radio stations 850 the Buzz and 620 the Bull, continues to serve on the committee as does former chair William Dawkins, president of Regions Bank for North Carolina and Virginia.
The Steering Committee is fully comprised of Lewis Card, Executive Director, Athletic Development and Government Affairs, Saint Augustine’s College; Julie Cooper, VP, Sales & Marketing Manager, SunTrust Bank (Triangle Region); Scott Dupree, Director of Sports Marketing, Greater Raleigh Convention & Visitors Bureau; Elaine Estes Caffrey, State Manager, Managed Care & Marketing, USOncology; Worth Harris, President, Harris Wholesale; Nelle Hotchkiss, Sr. VP, Corporate Relations, NC Electric Membership Corp./Touchstone Energy; JoAnn Miller, VP Marketing Communications, CARQUEST; Davin Olsen, VP Arena Management, Gale Force Holdings, LP/RBC Center; Perry Safran, Attorney, Safran Law Offices; Gary Sobba, General Manager, Tar Heel Sports Marketing; E. Stephen Stroud, SIOR/Chairman, NAI Carolantic Realty, Inc.; and Robert Thorburn, Partner, Ernst & Young, LLP
Read On:CarolinaNewsWire
RALEIGH, N.C. – With the high school football playoff picture in place, the Triangle’s top sports radio station, 850 The Buzz, will partner with News 14 Carolina to simulcast Time Warner Cable’s locally produced Friday Night Final. The high school football program, seen each Friday night at 11pm on News 14 Carolina, will be simulcast on 850 The Buzz beginning Friday November 9th through the playoffs in early December. In addition to the simulcast, 850 The Buzz will offer a replay of Friday Night Final on Saturday morning beginning at 8:30am. News 14 Carolina’s Friday Night Final is the only half-hour, statewide, high school football program on television in North Carolina.
“We’ve always valued high school sports and giving our listeners access to News 14 Carolina’s outstanding coverage of high school football is just one way we can serve the growing interest in high school athletics,” says WRBZ General Manager Brian Maloney. “Time Warner Cable and News 14 Carolina are proud to partner with 850 The Buzz to spotlight the exceptional performances of student athletes during the state football championship playoffs,” says News 14 Carolina VP/General Manager Alan Mason. “Now, fans will be able to hear the game highlights each week as well as watch them on TV.”
Time Warner Cable is the television home of the NC High School Athletic Association Football Championships. The 4-AA State Championship game will be telecast live on News14 Carolina at 7PM on December 8th.Taped replays of all state championship football games on December 8th will be available on Carolina On Demand, cable channel 1234.
About 850 The Buzz/620 The Bull
McClatchey Broadcasting is privately owned and operates Sports Talk stations WRBZ - “850 The Buzz”, and WDNC “620 The Bull”. The McClatchey stations offer the latest sports information, breaking news, local coverage, and nationally syndicated sports talk programming. Some of the local show McClatchey Broadcasting produces include: “The Adam Gold Show,” “The Sports Pig – with Morgan Patrick,” “The Dave Glenn Show” and “The Show” with Chris Clark. The McClatchey stations are also home to some of the nation’s top syndicated shows such as Jim Rome, Mike & Mike, Colin Cowerd and others. WRBZ/WDNC are ESPN and Fox Sports Radio affiliates.. The company maintains sports affiliations and relationships with Duke, UNC, NCSU, ESU, ASU, the Carolina Panthers, the Durham Bulls, the Carolina Hurricanes, and the Charlotte Bobcats.
About News 14 Carolina:
News 14 Carolina is a 24-hour local news and weather network only available on Time Warner Cable channel 14. News 14 Carolina is available to more than 1.2 million Time Warner Cable customers in North Carolina’s three largest television markets. www.news14.com
Read More:CarolinaNewsWire
RALEIGH, N.C. — The Triangle area’s top radio stations, Sports Radio WRBZ 850 The Buzz and WDNC 620 The Bull, today announced they their local programming is now streaming on the Internet at www.850thebuzz.com. This means that sports radio fans nationwide can access local sports news via the World Wide Web.
“Our listeners are Internet savvy so providing them with access to local programming on the Web was an easy decision. They can catch up on missed programming by tuning in to past shows posted online, and streaming access makes it easier for them to tune in no matter where they are,” stated WRBZ/WDNC General Manager Brian Maloney. “Furthermore, the new streaming feature will allow WRBZ and WDNC to extend its listener base, further establishing us as the market leader among sports radio stations in the area.”
The stations’ top weekday shows that are now streaming include “The Adam Gold Show” on WRBZ from 6 AM to 10 PM; “The Sports Pig” show with Morgan Patrick on WDNC from 10 AM to 1 PM; “The David Glenn Show” from 3 PM to 6 PM; and “The Chris Clark Show” from 6 PM to 7 PM.
The stations will also stream weekend programming, including Dave Droschak, on Saturdays 9 AM to 12 PM; Amnon Nissan’s “Computers 2k7,” Sunday’s from 8 AM to 10 AM; as well as “Sports Sunday” with Gordon Miller from 10 AM to 12 PM.
When not streaming live, WRBZ and WDNC will offer “replays” of shows from earlier in the day.
For more information or to listen, please visit www.850thebuzz.com.
About WRBZ/WDNC:
About 850 The Buzz/620 The Bull:
McClatchey Broadcasting is privately owned and operates Sports Talk stations WRBZ - “850 The Buzz”, and WDNC “620 The Bull”. The McClatchey stations offer the latest sports information, breaking news, local coverage, and nationally syndicated sports talk programming. Some of the local show McClatchey Broadcasting produces include: “The Adam Gold Show,” “The Sports Pig – with Morgan Patrick,” “The Dave Glenn Show” and “The Show” with Chris Clark. The McClatchey stations are also home to some of the nation’s top syndicated shows such as Jim Rome, Mike & Mike, Colin Cowerd and others. WRBZ/WDNC are ESPN and Fox Sports Radio affiliates.. The company maintains sports affiliations and relationships with Duke, UNC, NCSU, ESU, ASU, the Carolina Panthers, the Durham Bulls, the Carolina Hurricanes, and the Charlotte Bobcats
SOURCE:CarolinaNewsWire
Cary, N.C. – Thomas Ingham, Chief Technologist at Coalmarch Productions was recently featured on WRAL’s online publication, Local Tech Wire, in a video segment. Ingham discussed the recent Target lawsuit with reference to retailers’ Web sites and W3C compliance. Coalmarch Productions also contributed an article to accompany the discussion.
As a Web development firm serving national and international retailers and online businesses, Coalmarch Productions designs its clients’ Web sites to conform to industry compliance standards as set forth by the World Wide Web Consortium. “The issue of Web site compliance is one that is becoming increasingly important to online businesses,” states Ingham. “The resolution of this problem will involve collaboration among the manufacturers of assistive technology, the retailers, and Web developers.”
To view the video, follow this link:
To view the article, follow this link:
About Coalmarch Productions:
Coalmarch Productions provides a complete range of new and traditional media solutions including Web site development, graphic design, content management systems, SEO, SEM, IT services, advertising, public relations, virtual tours, and e-commerce. Located in Cary, N.C., Coalmarch Productions’ clients include LEAP Technologies, The United States Playing Card Company, Johnson Matthey, and The Law Offices of James Scott Farrin. For additional information, please visit www.coalmarch.com or contact Sandy Andrews, Vice President of Marketing, at (919) 481-2895.
About Capital Broadcasting:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAL-FM , WRAL-HD2 , 99.9 The Fan , Microspace , the North Carolina News Network , CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office building in Durham, NC. According to Media Audit, WRAL.com is the top-rated Web Site in the nation in market penetration.
SOURCE: CarolinaNewsWire
