(ARA) – School is out and across the country many families now face the perennial seasonal dilemma: What should the kids do with themselves this summer? For a growing number of community-minded youngsters, the answer is: “Make a difference.”
“Summer is all about fun in the sun and taking a break from the rigors of school,” says Liz Scott of Wynnewood, Pa. “But kids really benefit from doing something more with their summer, like getting involved in the community or raising funds for a cause they believe in. Not only do they stay occupied, engaged and excited throughout the summer, they gain a real sense of their own strength and worth.”
Scott should know. Her daughter, Alexandra, gained national attention for her efforts to raise money for pediatric cancer research by holding lemonade stands. What started as a simple but passionate idea inspired a worldwide grassroots fundraising effort. Sadly, Alex passed away Aug. 1, 2004. Parents Liz and Jay continue promoting Alex’s cause and raising money for pediatric cancer research through their foundation, Alex’s Lemonade Stand Foundation (ALSF), which has raised more than $19 million to date.
“Numerous studies show that volunteering holds many physical and mental health benefits for volunteers, regardless of their age,” says Pam Edwards of Volvo Cars of North America. To commemorate the life of Alex Scott, Volvo created the Alexandra Scott Butterfly Award to recognize exceptional child heroes.
Zach Bonner was named the 2008 Butterfly Award winner. To help victims of Hurricane Katrina Zach, 10, collected 27 truckloads of sundry items, raised $600 in donations for the Red Cross post-Katrina efforts and secured $7,000 worth of new toys and sporting equipment for homeless children living in Red Cross shelters. He also recently founded the Little Red Wagon Foundation, Inc., which collects and donates backpacks filled with food, school items and other supplies to disadvantaged children nationwide.
Getting kids involved can be as simple – or grand – as the children and parents wish. The efforts of past Butterfly Award winners can provide a roadmap for getting started:
* Look to the Internet.
“The Web is a great resource for finding a charity or volunteer opportunity that fits your child’s needs and personality,” Edwards says. For example, this year www.lemonadestandforlife.com, hosted by Volvo, gives visitors the chance to support ALSF. By visiting the site, you can make a direct donation by purchasing a cups of virtual lemonade for just $1. You can then share those cups via e-mail with others asking them to also visit and support the site’s mission.
* Look to current events.
News accounts of the need caused by Katrina inspired Zach Bonner to get involved. When Congress designated November National Homeless Youth Awareness Month, Zach launched a marathon walk from Tampa, Fla., to the state capital 250 miles away in Tallahassee. He and his team raised money and awareness for the nation’s estimated 1.3 million homeless children.
* Draw inspiration from your own life.
Alex Scott founded her lemonade stand as she was recovering from cancer treatment. Grace Farnan, 14, of South Hamilton, Mass., decided to become involved in hospice care after her grandmother peacefully passed away in hospice care. Her work with the Hospice of the North Shore has included collecting hundreds of new picture frames for patients to keep photos of loved ones close at hand, and the creation of more than 500 guest books in which visitors, family and staff can write encouragement for patients. Grace was recognized as the 2006 Butterfly Award winner.
* Don’t be afraid to reach far.
In addition to efforts to help Florida’s hurricane-affected residents, Samita Mohanasundaram, 16, of Nashua, N.H., also helps disadvantaged children in India. When she was just 7, she visited a small, impoverished village in southern India and was moved by the local school’s need for books, supplies and materials. Upon returning home, she launched a book drive that drew support from all over New England. In 2007, Samita became the third child to win the Butterfly Award.
To learn more about the Butterfly Awards and to help raise funds to fight pediatric cancer, visit http://www.lemonadestandforlife.com .
(NewsUSA) - Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.
“If you can get a news organization to report about your event or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising,” said David Forman, a public relations veteran and author of “Publicity Professor,” a workbook that teaches business owners how to get free news coverage.
The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.
A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.
There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.
Forman says you don’t have to hire outside help to get publicity.
“Nobody knows your business like you do,” Forman said. “You simply have to reach the appropriate person with your message, in a format that media professionals expect.”
Using real-world examples, “Publicity Professor” shows you how to give editors and producers exactly what they’re looking for to get your story covered for free.
The guidebook includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and awards programs; and resources for contacting local, regional and national media.
For further information on promoting your business, order a copy of “Publicity Professor” by calling toll-free (866) NEWS-400 or by visiting www.publicityprofessor.com.
Exhibition features Durham man’s pictures of a troubled era
The woman is holding her infant carefully, almost reverently, but she cannot shield him from the reality etched above their bus seat: “For colored patrons only.”
Alexander M. Rivera Jr. took the photograph more than half a century ago, but when he sees it on the museum wall, he pauses to look at it once again.
“This is the kind of world that this kid was born into,” says Rivera, 94. “That’s what they had to look forward to.”
That photograph — along with dozens of others that Rivera took as a journalist covering the civil rights struggle during the 1940s and 1950s — went on display Friday at the N.C. Museum of History. Rivera’s work will remain a part of the museum’s collection until early next year.
Rivera, a North Carolina native who lives in Durham, spent nearly 30 years writing and photographing for black newspapers, including the Pittsburgh Courier, one of the nation’s most prominent at the time. He traveled the Southeast, documenting lynchings, wrongful prosecutions and the push for integration.
He wrote stories that the mainstream media avoided, covering both the accomplishments of black athletes and performers and the suffering of the families of lynching victims. He wrote about a 14-year-old boy sentenced to a 30-year prison term for stealing a flashlight, and a sharecropper arrested for “unlawfully looking” at a white girl.
He recorded the stark trappings of segregation. One photograph shows the audience at a 1948 spring dance in Rocky Mount. Whites and blacks sit on the same expanse of bleachers, but a wire strung from the ceiling neatly divides the races. The dividing line, in Rivera’s day, was no metaphor.
Rivera says he had little sense at the time that he was recording history. He says he was just supporting his family, doing “a job that needed to be done.”
Shirl Spicer, the museum curator overseeing the exhibit, said Rivera was a pioneer, one of the South’s most prolific and respected black journalists. He earned national awards and in the 1950s struck up a friendship with then-Vice President Richard Nixon, who invited Rivera along on a 1957 diplomatic trip to Ghana.
But in the years since, she said, his work has been largely forgotten, with only a handful of photos permanently displayed in the N.C. Central University library.
“We have, in our midst, a living legend,” Spicer said. “But very few people know it.”
Rivera’s work often drew ire rather than respect. He was jailed in Lumberton in 1948 for photographing the three separate entrances to a movie theater, one for whites, one for blacks and one for Indians.
And on a rural road in Montgomery County, Georgia, Rivera feels sure that his life was saved only by the chauffeur’s cap he happened to be wearing. He was on his way back from interviewing the widow of Isiah Nixon, who was shot in his front yard in 1948 after angering whites by voting.
Sallie Nixon told Rivera that a group of men lured her husband to the fence, and then shot him while his children watched. When the gun went off, she told Rivera, “my children scattered like a covey of birds.”
He snapped a picture of Nixon on the porch of her wooden shack — the kind that has become emblematic of rural Southern poverty. She is surrounded by her six children, one of whom is only a few weeks old. The face of one child is clenched in a sob.
As Rivera drove the winding road away from her house, he rounded a curve and found a car blocking the road, he remembers. The sheriff was one of several white men inside. The sheriff got out and demanded to know what Rivera had been doing.
The photographs of Alexander M. Rivera Jr. will be on display until March 1, 2009, at the N.C. Museum of History, 5 E. Edenton St., in downtown Raleigh. The exhibit, on the third floor, is free. The museum is open from 9 a.m. to 5 p.m., Tuesday through Saturday, and from noon to 5 p.m. on Sunday.
Read More:News & Observer
This is a fabulously profitable business that’s still in it’s infancy. And for sure, if you want a business that takes no special training, expensive office set-up or large investment -yet is capable of showing almost immediate profits - this is it!
Now is the ideal time to get started with your own Video Taping Service. Purchasing and learning how to operate, as well as maintain the necessary equipment is easy. The technological improvements built into the equipment, and the operating pro-
cedures have been so simplified that almost anyone with the ability to read, can study a video instruction manual for a couple of hours and immediately produce professional quality, highly marketable video tapes. Without a doubt, video tape technology has replaced Super 8 home movies as the most-desired memory-saving system.
One- and two-person video taping services around the country are reporting gross earnings of $50,000 to $100,000 per year. One operation we looked into, reported an in come figure of $800,000 during the preceding 12-month period. They were accepting taping jobs from all quarters and keeping 4-hired teams busy.
Marketing imagination, organization, and attention to detail are the keys to success in operating this business. Ideas and requests for new things or events to tape and pre serve for later playback/viewing, are coming in faster than one can list. Then, there are so many things to remember and minor details to take care of, that the only way to operate successfully is with a series of checklists… for the person selling the service as well as the man or woman on the recording camera.
But don’t let mentioning of details to remember, scare you off. On the contrary, you’ll find video equipment easy and inexpensive to practice on, especially when compared to attaining a comparable degree of expertise with film. You can use the same tape over and over again, and this is definitely a business where the phrase “practice leads to perfection,” applies without qualifications or reservations.
To start a video taping service, you’ll need a video “porta-pack” recorder, and at least a half dozen tapes or sd mmc cards Check around in your area. Start by “reading up” on all the available equipment used for video taping. A trip to your public library and a few hours browsing through the periodicals on video equipment should give you added interest and a basic indoctrination. Next, check out the suppliers listed in the Garner NC City Guide online directory. A few phone calls to those places listed, plus a few in-personal visits, should supply you with enough catalogs and “idea material” to keep you plenty busy for a week or more. These elementary learning steps are necessary as the foundation of your
business.
You should be able to buy a good quality video Cam recorder for about $350, with blank tapes for $20 or less and SD Cards from $15 to $80. When you buy, always dicker with the dealer - explaining to him that you’re in the process of establishing a video taping service, and
if he will include a supply of tapes with the recorder, or at least give you an especially good price on them, you’ll probably buy all your tapes from him. It may not be your regular way of buying things, but when you’re starting a business, every dollar counts, so always shop around for the best prices.
Once you have your video recorder, take it home and start practicing with it. Think of yourself as being on a job for a homeowner or an insurance company, taking a photographic inventory of the house and/or the occupant’s possessions. Practice by
making a tape record of your own household furnishings. Make a tape, then play it back and critique your work. Then do it again, and again, until you have a tape you can use in sales presentations to homeowners and insurance companies. Video tape recordings of this kind are becoming extremely popular with homeowners and insurance companies alike.
Then, look through your weekend newspaper and make a note of the girls announcing wedding dates. Open your telephone directory and call these girls on the phone. Ask them if they’d mind if you came to their wedding and made a video tape of it, without any obligation to them of course.
So you go to the wedding, introduce yourself and practice making a video tape of the wedding ceremony. Take the tape home and critique it. Keep this up until you have a tape you’re reasonably proud of, and then call the bride. Ask to come over and let her see the tape. Explain to her that you’re just getting started in the business, and you simply want her comments and suggestions. Chances are, when she sees the tape, she’ll want to
buy it.
While you’re in this learning phase of your new business, visit an apartment building and arrange with the manager to make a video tape of her showing the apartment to you as a potential renter. Contact a couple of property management and real estate firms, and do the same thing with condominiums and houses for sale.
You might want to listen in on the police radio frequency, and make tapes of auto accidents, particularly those involving injuries. Another idea might be the taping of golfers practicing at the local driving ranges. Other ideas include any kind of sports practice session, birthday parties, special anniversaries, baptisms, bar mitzvah’s, publicity stories, sales presentations, and “fireside chats” by company presidents or general managers.
These are just a few idea suggestions you might want to pursue. You may find a certain kind of video taping assignment especially enjoyable and want to specialize in that area. Or you may want to leave the door open for any kind of assignment and handle each as the opportunity presents itself.
Whatever you decide, there are a few “sure success” points to keep in mind as you begin to sell your services. Remember, the idea of having a video Cam corder in one’s home, is gaining in popularity every day. There are already some 8-million video Cam recorders in American Homes, with an estimated 100,000 being sold to new customers every month. Further estimates indicate that by 2008, at ]east one half of all U.S. households will own either a videocassette recorder, Digital Cam Recorder, DVD or a videodisc player. All of this means your market is growing and is expected to continue growing through the end of this decade.
Virtually everyone would like to see himself as a star in a home movie. Thus, when you show him a video tape of himself in the starring role, he’ll either buy the tape on the spot or want you to make a similar tape for him. Regardless of false modesty, everyone likes to show pictures of himself, and explain to his friends the different highlights of his or her life. With this understanding about your prospect in mind when you make a sales presentation, your closing rate should be quite close to 100 percent.
The best way to sell your services is to run a regular ad in your area newspapers. Such an ad might be similar to this one:
VIDEO TAPING SERVICES…
Whatever your idea or assignment, we can handle it for you! No job too large or too small! We’re experts at taping weddings, anniversaries, birthday parties and other special occasions. Commercial assignments also welcomed. Your satisfaction is guaranteed, so give us a call - 123-4567, right now!
When you receive calls in response to this ad, your objective will be two-fold: Find out what kind of taping job they have in mind, and set up an appointment to show them an example of the kinds of tapes you can produce for them. Show them an example of your work. Once you’ve met with them, and sown them a demonstration tape, you should have the sale in your pocket.
Never meet with a prospect in a selling situation without some sort of demonstration tape to show him. Try to match the tape you show them, as closely to their wants and needs as possible. Wedding tapes you have made for prospective wedding clients, and shots of golf practice or instruction to golfing prospects.
Besides an ad in the newspapers, online directories, online classifieds ads and the yellow pages of your telephone directory, make copies of the ad and get it up on the bulletin boards in your market area. Send news and publicity releases to all the media in your area, definitely whenever you’ve got an unusual or special kind of assignment.
Have some impressive business cards printed, and hand them out to whomever, and as often as you can. The slogan on your business card might read: Have Video Cam Recorder - Available for ANY kind of assignment - You name it and I’ll tape it…
Radio and/or television advertising will probably be more expensive than the resulting job assignments will sustain, so be very cautious when considering this type of advertising. However, it will very definitely be advantageous for you to pursue guest in
ter views on just about any kind of broadcast talk show. Talk show appearances and free write-ups about your business in your local newspapers are promotional angles to reach for at every opportunity. Always be on the lookout for promotional ideas and gimmicks that will result in area-wide publicity for your services.
The bottom line is simply this: Don’t be adverse to creating a story or set of circumstances if it results in a talk show appearance or newspaper write-up for you.
How much should you charge for your services? Basically, the going rate in most large metropolitan areas is about $5O per hour you spend on the assignment. Thus, you’re going to have to learn to estimate pretty accurately just how long each job is going to take you to produce a quality recording. It’s always a good idea to check out what other video taping services in your area, or in a comparably sized city in your neighboring states are charging. Newsletters and trade publications serving businesses of this type are available, however, we don’t know of any that have attained national prominence as of the date of this report. Check with your equipment supplier on any that he might know of…
Success with a business of this kind does not require an office set-up or any special education or training. You can start it on a part-time basis from your home, and parlay it into a full time, very high profit profession. The prestige this business will afford you is similar to that of a doctor.
Starting with a young couple’s wedding, if you follow up on each sale properly, you’ll probably end up making tapes for the birthdays of each of their children, school graduations, anniversaries, more birthdays, family histories, last wills & testaments, and into a whole new cycle with each generation.
You will need imagination, an affinity for people and selling moxie. Imagination is important because in many instances, you’ll have to suggest an idea for your taping services. Although just about everybody would like to have a taped record of some event or part of their life to pass along to future generations of their family, most will not be able to decide what to tape until you suggest something to them. You’ll also find that almost no one is aware of even half your capabilities until you make suggestions.
Taking pictures of people requires an ability to get along well with people - get them to relax, and immediately feel comfortable in your presence. You’ve got to be persuasive while exercising a great deal of tact and diplomacy. Make friends easily and quickly. Be aware of, and understanding of wants, desires and ambitions.
Actually, selling and getting along with people, are almost synonymous. Life is an on-going program of selling yourself to achieve your own wants and ambitions. Read a few good books on the art of selling, such as: HOW TO SELL YOURSELF by Steve Girard; and HOW TO SELL ANYTHING TO ANYBODY by Tom Hopkins. Remember, selling is really just a matter or recognizing someone’s needs and then satisfying those needs with a product or service.
Your customers will automatically accept it as fact, that you have the professional knowledge and equipment to fulfill their needs. All you have to do is reassure them, listen to their reasons for these needs, and in closing the sale, become a good friend to them.
And that’s it - the plan that can enable you to get started with your own Video Taping Service. By following our suggestions, and with a bit of energy as well as persistence, you should be able to begin with very little start-up investment and quickly
begin to realize the fruits of your own profitable business.
If you have any questions, or run into special problems, please feel free to call me or drop me a line. Having laid it all out for you, the rest is up to you - Your future is in your own hands…this ad, your objective will be two-fold:
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Online maps have found their way to become the centerpiece of local search, taking over as the de facto local products of all major search engines. But what else is in store for online and mobile maps as a tool to find what you’re looking for locally? And what is the future of 3D mapping to move beyond static search results and enter into an immersive experience as the primary venue for local searches, product research, social networking and travel
Moderator: Michael Boland, Analyst, The Kelsey Group
Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps, Ian White, CEO, Urban Mapping, Jim Schoonmaker, CEO, Everyscape, Ziya Genceren, LiveSearch Maps Product Manager, Microsoft, Gary Price, Director of Online Information Resources, Ask.com
Gary Price is the first to speak on the topic, he emphasizes the importance of local and explains why it is so. It is so because, local is more than maps and business listings, its not always where you live, drive, “hang out” and in fact, local is potentially more important other places, away from home turf. He asks the audience to think about “local” and Chicago for those attending the conference.
Now the question arises whether is this only meant for the geeks or the masses,depends on whether the user get better answers, is it user friendly, or if it offers a value proposition meaning would they save time and effort.
Then he takes the audience on the tour of what Ask.com is doing in this direction. The Ask Mobile GPS (with Sprint), offers lifestyle application combining evite, CitySearch, directions (spoken directions), etc. in addition to searching geo-location. The Ask Maps, can give you walking and driving directions, aerial imagery, drag and move with dynamic recalculation, you can highlight new locations to map with simple one-click and without much typing. Ask Mobile lets you see maps with visual cues, you get driving & walking directions and satellite imagery. Where as with AskCity you can conduct local searches, buy tickets, get movie info, reviews, restaurant reservations, etc.
The next one to speak is Ziya, and describes that many think local search is just YellowPages but it’s more than that, it’s search about any location or geographic property. The local search is about two touchpoints, a map is basically a canvas and an enriched map allows you access to more information as with the case of 3d mapping by Microsoft.
Ian suggests that as far as local search is concerned that IP targeting is bad, but for national targeting it’s quite good and accurate.
Read On:SearchNewz
When you’re doing research or looking for information on a particular subject, it’s a lot like a detective checking all his possible clues. The important thing is knowing who or where your sources are.
In almost all instances, your first move should be to your encyclopedia. If you don’t have an up-to-date set, there’s always your public library. This is if you don’t have a computer or if you don’t have access to the internet. It’s alot easier now doing this research online, if you trust what you read from some online sources.
Finding local information, it’s best to go to your sources, But the internet offers a good source of information.
Most of the time, an encyclopedia will give you at least the general facts about your subject. You may have to check other sources for more detailed information.
Thus, your next move should be to books that have been written on the subject. The subject and title sections of the card catalog or the bound volumes of computer print outs in most public libraries will give you plenty of listings.
After you’ve selected a number of books for background information, check the magazines either directly related to your subject, or those carrying articles on the subject. Most of the time, you’ll find that magazines will provide you with more up-to-date and timely information than books.
To check out information on your subject in magazines, look in the Reader’s Guide To Periodical Literature. Under subject and author headings, the complete collection of this guide will list articles printed in magazines since the turn of the century. The Suggestions For Use section will instruct you on how to read the codes under each heading. If you can’t find your subject listed, think of similar subjects that might be related.
If your subject is part of a particular field of study, there may be a special index that will help you. Among these special indexes, you’ll find: Art Index, Business Periodicals Index, Consumers Index, Education Index, Humanities Index, Social Sciences Index, Biological and Agricultural Index, and Applied Sciences and Technology Index. You’ll even find a Popular Periodicals Index which lists articles that have appeared in currently popular magazines.
You’ll also find that most newspapers are veritable goldmines of reference material. Most of the big city newspapers have computerized indexes. Several of the special national newspapers such as the Wall Street Journal also have reference indexes.
Without a doubt, the New York Times Index is the most complete. In these newspaper indexes, subjects and people are listed alphabetically with the date, page number, and usually with the number of columns devoted to that particular story. About all you have to do to avail yourself of this information is to stop by the newspaper office, tell them the kind of information you’re looking for, and ask their help in locating it within their index.
Facts on File is a world news digest that’s found at most public libraries. This is a weekly publication that’s broken down into four categories: World Affairs, U.S. Affairs, Other Nations, and Miscellaneous.
Editorials on File is a similar service that comes out twice each month. It is a survey of newspaper editorials that span a wide range of subjects.
If you want to know about business trends, you should ask for and look at the Moody’s Reports. These cover banking and finance, industry and public utilities.
Most large public libraries also keep pamphlet files for brochures from various information services and government agencies. Be sure to ask about these.
Whenever you have a question or want more information on a subject, always check first in the material that has been written about it. Public libraries and news papers are free, and will definitely point you in the right direction even if you don’t know much about sources.
One of the best sources of information is people. Ask around and more often than not, you’ll find someone right in your own area who is well versed on your subject. An introductory phone call and an explanation as to why you’re researching the subject
will almost always lead you to many people who will be glad to talk with you.
Interviewing and talking with people will give you the chance to ask questions and hear specific explanations about the details that may not be fully covered in a book, newspaper or other publication.
When interviewing, your questions should be open-ended, in other words, questions which do not allow for a simple yes or no. You should get the people you’re talking with to discuss their experiences relative to the subject. Pose hypothetical situations, asking what they would do or what would happen under a given set of circumstances.
Researching and gathering information on a particular subject can be fun, exciting and very informative. It will never be dull or boring. The important thing is to search out all the available sources, and then to take advantage of them. From there, you’ll find it’s very much like putting a jigsaw puzzle together; the closer you get to completing the picture, the more excited you become.
Many people find that when they begin a research project on a specific subject, they quickly uncover so many interesting related subjects that it’s hard to confine their enthusiasm to just the one subject. This is what learning is all about, regardless of the use you eventually make of the information you gather. The more you learn, the more you want to learn.
Curiosity about all things, and good, basic research are the prime requisites for any successful writer. To have read about or experienced only a few aspects of a given subject won’t interest very many people. What the people want is a thorough discussion of the subject from as many different points of view as possible. This, of course, requires research, and to do research, you have to know where to find the material you want.
Hopefully, we’ve “turned you on” with the idea that the information you’re interested in is available and virtually at your fingertips. All it takes is just a bit of effort on your part to avail yourself of it. Just remember, whatever has been thought of or dreamed of by man since the beginning of time has been written about, and you can learn about it with a reasonable amount of searching under each heading. If you can’t find your subject listed, think of similar subjects.
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Operating a used book store is a lot like Owning a recycling center - not too glamourous until you take a look at the owner’s bank account.
This is an ideal “absentee-Owner” type of business, or a small investment type business for someone to start while holding down a regular, full time job. The type of person “best-suited” to running a successful used book store, is the man or woman who
loves to read, has collected books over the years, and enjoys associating with people of similar interests.
Start-up risks are rated high, with the average time period needed to become firmly established, about 3 years. After that “becoming established” stage however, you should be able to enjoy ownership of a business without extreme market fluctuations, plus an income close to 50,000 per year or more.
Ideally, a used book store will need a market population of at least 50,000 per sons to support it. Try to locate your store in a “high traffic” area, as near as possible to a college or university campus. Something to bear in mind is the shopping habits of the average used book buyer: First, he’s a browser. He notices your shop, drops in and begins looking around to see what kind of books you have available. If he spots some thing that really interests him, he’ll probably buy then and there. If not, and provided you’ve made him feel comfortable this first time in your store, he’ll be back - dropping in to browse whenever he’s in the area.
Shopping Malls are excellent locations for book stores. Locations near other, or “new” book stores are also very good -if the buyer doesn’t find what he wants in the “other” book stores, he’ll check your store. Grocery store shopping centers are generally poor locations for book stores of any kind.
It’s important that there be a lot of casual strollers in your location area, and that you encourage these people to drop in, and browse around.
If you want the entire front of your store to be a show window, take pains to arrange your window display in an uncluttered manner, showing the kinds of books you have… However, a window display is not really necessary… more important is a window for the passers-by to see into your store. At any rate, if you do go with a window display, keep it low - never more than 36-inches high - leaving a lot of room for the people passing by to see into your store, and notice the people browsing through your books. We know of one successful operator who had members of his family, relatives and friends, purposely
“browsing” through his store, just to project that kind of image for the store.
Once you have your store location selected, paint the entire interior in a dark, warm color, such as mahogany. Install a lighter shade of indoor/outdoor carpeting through out. The lighting should be indirect, and somewhat subdue to give your store a warm feeling.
Locate your checkout counter parallel to one of the side walls. You don’t want it blocking or guarding the easy entry or exit from your store. You want your customers to feel comfortable just visiting your store. In other words, do everything you can to encourage the browser, because it’s been proven time and again that the browsers are the book buyers. Allow the people to come and go generally as they please; to pick up and thumb through the books that interest them: to read them, and “fall in love” with them. These will be your real book buyers.
Your book shelves should run along each side wall, and across the back of the store. Don’t build them more than six feet high. Partition these shelves into sections about four feet wide, and at the top of each section, place a sign indicating the general subject matter of the books to be found in that section.
Paper the walls of your store, from the top of your book shelves to the ceiling with posters - colorful and descriptive travel posters, broadway show billboards, concert posters and full color dust jackets from books that are perennially popular.
The next thing is to build or buy half shelves, tables and revolving racks for other or more books. The half shelves - about 4 feet wide by 4 feet high and similar to book cases in your home - should be located at right angles to your wall shelves, and in the rear of your store. The tables should be about 3 feet wide by 4 feet long, and about 30 inches high. These also should be located at right angles to your wall shelves, but closer to the
front of your store. A revolving wire rack, to hold currently popular or specially featured books, and located at the front of your store, will be a special extra merchandising effort that will really pay off in the sales of your books.
In locating your half shelves and tables down the middle of your store, stagger them - one 3 feet from the wall shelves, the next one 6 feet out, then 4 feet and so on. This will allow more people to be “seen” in your store; cut down on the appearance of a formal or military layout, and project a more casual atmosphere for browsing - and this is precisely what you want. This kind of arrangement will cost you some space, but it’ll be worth it with increased traffic.
Another merchandising idea that works very well is a couple of revolving wire racks on wheels… These you push outside and position near the entrance to your store. You can feature popular paperbacks, and a few oversize hard cover books with bright,
flashy colors in these racks.
Your store hours should match those of your neighbors… In fact, you could “jump off to a quick start,” by opening a half hour earlier than your neighbors. Use this opening half hour to take care of paperwork, and get yourself organized for the day. When the early shoppers see you’re open early, they’ll begin coming into your store to “browse and kill time” while they wait for the other stores to open.
If you cannot be there to “open the store,” then hire part time help. The best arrangement is housewives or college students in 4 hour shifts at the minimum wage.
First off, write out a list of duties you want each clerk to perform while he’s on shift. In addition to taking care of sales transactions, you might want him to do some stocking, dusting, cleaning, sorting and pricing… Regardless, you’ll have fewer problems and enjoy bigger profits if you formally write these “shift duties” out, and post them as job requirements, and explain them when you interview for hired help.
Look for, and try to hire only book lovers who are personable, outgoing, and have some sort of business aptitude. You then train these people in all phases of your operation, with the thought in mind that they will run the store in your absence, and eventually be your store manager. The best way to find such people is by talking with your customers, observing which might be willing to work for you, and which of them might best fulfill your needs.
You’ll need an outside sign for your store - preferably one that hangs at right angles to the flow of traffic in front of your store.
Many successful used book stores utilize hand-carved wooden signs, while others display painted sign with calligraphic lettering. By all means, spend the extra hundred dollars or so to have spotlights installed on your storefront, focusing on your store sign. Backlit plastic signs just don’t create the comfortable image necessary for the success of a good used book store.
Newspaper and/or broadcast advertising will be much more expensive than it’s worth. Your best bet is to create a comfortable feeling and open invitation for browsers, Online Classifieds and Business Directories in your town are very affordable and have wide reach, is a very good resource to start with. For Garner NC the number (1) one local business directory and city guide online, and for the price of a print ads in your local paper you can get a whole year of exposure, price your stock fairly, concentrate on personal service, then let word-of-mouth advertising and time do the rest.
Even so, you should run an ad in your home town online city guide, Perhaps an ad in the college paper, and from time to time, special sales ads in your local shopping newspapers. Inexpensive flyer’s inviting people in to exchange books, or to just browse, can be printed at your local quick print shop and handed out or placed under the windshield wipers on the windshields of cars in the larger shopping center parking lots. Advertising, and special sales during holiday periods such as Christmas, Mother’s Day and Father’s Day are generally quite effective in bringing new customers into your store.
Most used book store entrepreneurs use their own book collections as a start-up inventory base. In addition, talk to as many neighbors, friends and relatives as possible for the donation of books. Then start making the rounds of all the garage sales and flea markets. You should have at least 10,000 books in stock when you open for business - and that’s a lot of books. Search for books to sell - those you can buy for $.25 or less - in all the thrift shops, Goodwill stores and Salvation Army outlets. Church bazaars and estate sales can also sometimes provide you with almost “complete” libraries.
You might place a small ad in your newspaper and online classifieds ads announcing what you’re looking for good used books to buy. Generally, you evaluate a book according to the price you think you can get for it in your store. Then you subtract two thirds of that total, and offer that as your “buying” price. Always separate the books you feel certain you can sell from those you aren’t sure about.
It’s going to take awhile for you to become proficient as a book buyer, but with practice and some experience, you’ll quickly develop the “intuition” you need to realize a profit on every book you buy. Always flip through the pages of each individual book, and be sure of its condition before you quote a price. In many instances you’ll also find that out of a box of 25 books, you’re only interested in buying 10… The seller will generally be wanting to get rid of his books, now… And for a couple of dollars more than your “bid price” on the 10 books you want, he’ll let you have all 25 of them… This is like a wind fall to you because you can always use the “unwanted” books as leader items or extras to generate traffic during two-for-one sales; all books on a certain table for just a nickel each; or your choice of free books for everyone coming in to browse on certain days…
You should carry hardcover as well as paperback books. Pay no more than 25% of the new price for a mint condition used hardcover book, and buy only those you are certain can be sold in your store. Pay no more than 10% of the new price for a mint condition used paperback, and steer clear of the hard-core sexually oriented books.
Visit the libraries and book stores in your area. Observe what the people are interested in reading, and what they’re checking out or buying. Stock your store with these kinds of books.
Below is a listing of the kinds or types of books you should consider stocking in your used book store:
BUSINESS BOOKS: These should include books on leadership, career advancement, time management and people management.
HOW-TO BOOKS: These should include all the self-help and self-improvement manuals you can find - mail order, auto repair, carpentry, metalwork, home building, gardening, and business start-up.
COOK BOOKS: You’ll probably be surprised at how many people buy books relating to the culinary arts. A well stocked cookbook section will mean definite profits for you. Forget about books on dieting, home economics, and etiquette - these just don’t do well in used book stores.
SPECIAL INTEREST BOOKS: Watch and listen to the people of your area. Be on the lookout for people into World War history, aviation, sports perfection, movies and just plain old book collectors…
PAPERBACKS: Women’s romance, science fiction, mysteries and historical novels are all good movers - currently enjoying an upsurge in popularity and sales. These will be the “best-movers” in your inventory, so develop good sources of supply, and price
them for fast sales.
Building and maintaining your inventory, while continuing to rapidly turn that inventory over, can be handled in a number of different ways. It’s not a good idea for you to exchange two or three of your customer’s books for one of yours. There’s always a
variance in price, plus you may not want the type of books your customer is offering to trade.
The most feasible plan seems to be to give the customer a “credit chit” for each book you buy from him. Simply have a supply of business cards promoting your store, printed at your quick print shop. On the back of the card, have them print something along these lines:
“The bearer of this card is entitled to _________ cents credit on 50% of the listed purchase price of any book at Ye Olden Book Store. /s/ Your Signature.”
Then when someone brings in a couple of books to sell, you pay him in credit chits, marking in the amount and signing your name on the card. An easier way might be to have your signature printed on the cards when you order them - you or a clerk would
simply fill in the credit amount, and emboss the card with a notary-type embosser.
Usually, you allow 20 to 25 cents for mint condition paperbacks, and about one quarter of your selling price for hardbacks. Always make sure the customer under-stands that regardless of how many “credit chits” he has, the credit chits can only pay for half the purchase price. This of course, is to protect your cash-flow problems, and your income of “hard money.”
Many used book stores add to their income potential by adding tape cassette lending libraries. These are real money makers with a kind of service that lends out “books on tape,” and special learning programs where portions of the rental fee applies to the purchase of the original tape cassette.
A great many used book stores add to their income by running mail order book selling operations in addition to the retail business. This is a natural, either for a retail operator wanting to expand his market or a mail order operator wanting to increase.
Seven of the top ten U.S. markets will soon be covered by one ad network, according to an article in the Chicago Tribune
That’s because five of the country’s top newspapers are planning to build a consortium they hope will recapture some of the ad revenue lost in recent years to the web. Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers may band together, according to the article.
The alliance will help buyers purchase inventory in “one-stop shopping” across big markets, rather then approaching many smaller sites.
The alliance will compete directly with an ad network set up by Yahoo! last year which also happens to include Hearst, Media News and Cox.
The alliance follows the trend of newspaper companies finding anyway to reduce cost and boost ad revenue. In one such example, the New York Times dropped its subscription model to boost ad revenue.
SOURCE:Imedia Connection
CLASSIFIED ADVERTISING IS A PROVEN METHOD
Local Online Classifieds Ads and Print Ads
Classified advertising has always been, and will continue to be the favorite method for New Businesses, Crafts, Home Businesses, Real Estate, Automotive, Employment, Personals, MLM and Mail Order “Pros” to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising. (1) Place an add offering FREE literature, and then send your literature to all inquiries. A Free offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting “Opportunity Seeker” names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the “Opportunity Seeker” who never buy anything, and your operation is much cleaner and void of “busy” work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mailorder “Pros” favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the national Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.
COST/CIRCULATION RATIOS
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That’s right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the “Hounds And Hunting” (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That’s over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.
ASK FOR RATE CARD
Before you place an ad, write to the magazine and ask for their “Rate Card” for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
# MAGAZINE NAME CIRCULATION
1. Globe Group 3,000,000 Weekly
P.O. Box 21
Rouses Point, NY 12979-0021
2. The Star 2,900,000 Weekly
P.O. Box 1510
Clearwater, FL 34617
3. National Enquirer 3,500,000 Weekly
P.O. Box 10178
Clearwater, FL 34617
4. Grier’s Almanac 3,011,680 Annually
P.O. Box 888281
Atlanta, GA 30356
5. Field & Stream 2,000,000 Monthly
Two Park Ave
New York, NY 10016-5695
6. Classified, Inc. 25,000,000+ Monthly
100 E. Ohio Street, Suite 632
Chicago, IL 60611
7. Grit 330,496 10 times/yr
Stauffer’s Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
8. Capper’s 353,422 26 times/yr
Stauffer’s Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
9. Popular Science 1,861,155 Monthly
2 Park Ave.
New York, NY 10016
10. Popular Mechanics 1,633,210 Monthly
224 West 57th Street
New York, NY 10019
11. The Workbasket 2,726,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
12. Home Mechanix 1,003,244 Monthly
2 Park Ave.
New York, Ny 10016
13. Crafts ‘N Things 287,828 8 times/yr
701 Lee St. #1000
Des Plaines, IL 60016
14. The Family Handyman 1,000,000 10 times/yr
28 W. 23rd Street
New York, NY 10010
15. Workbench 1,025,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
16. Crafts Magazine 1,000,000 Monthly
P.O. Box 1790
Peoria, IL 61656
17. Money Making Opportunities 222,000 8 times/yr
11071 Ventura Blvd.
Studio City, CA 91604
18. Spare Time Magazine 301,000 9 times/yr
5810 W. Oklahoma Ave.
Milwaukee, WI 53219
19. INC. Magazine 647,211 Monthly
38 Commercial Wharf
Boston, MA 02110-3883
20 Fate 200,000 Monthly
Llewellyn Publications
Box 64383
St. Paul, MN 55164
21. Income Opportunities 400,000 Monthly
1500 Broadway, Suite 600
New York, NY 10019
22. Success 1,200,000 10 times/yr
PO Box 570
Clearwater, FL 34617-0570
23. Book Business Mart 50,000 3 times/yr
Premier Publishers
P.O. Box 330309
Fort Worth, TX 76163-0309
24. Opportunity & Income Plus 250,000 Monthly
73 Spring Street #303
New York, NY 10012
25. Entrepreneur 1,700,000 Monthly
P.O. Box 570
Clearwater, FL 34617-0570
26. Black Enterprise 240,000 Monthly
130 Fifth Ave.
New York, NY 10011
27. Mail Profits 15,000 6 times/yr
P.O. Box 4785
Lincoln, NE 68504
This Group Represents More Good Magazines With Low Cost/Circulation Ratios
28. Hemmings Motor News 261,551 Monthly
P.O. Box 256 Rt 9 West Blvd
Bennington, VT 05201
29. The Old Farmers Almanac 4,400,000 Annually
PO Box 520/Main Street
Dublin, NH 03444
30. The Ladies Birthday Alman. 3,803,450 Annually
1715 W. 38th St.
Chattanooga, TN 37409
31. Cat Fancy 237,528 Monthly
2401 Beverly Blvd.
Los Angeles, CA 90057
32. The Antique Trader Weekly 190,000 Weekly
P.O. Box 1050
Dubuque, IA 52001
33. Cars and Parts 106,111 Monthly
PO Box 482
911 Vandermark Rd.
Sidney, OH 45365
34. The American Rifleman 1,372,371 Monthly
470 Spring Park Place
Herndon, VA 22070
35. The American Hunter 1,359,643 Monthly
470 Spring Park Place
Herndon, VA 22070
36. Railfan and Railroad 144,216 Monthly
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860
37. Bird Talk 123,134 Monthly
PO Box 57900
2401 Beverly Blvd.
Los Angeles, CA 90057-0900
38. Model Railroader 181,683 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
39. Sports Collectors Digest 43,361 Weekly
700 East State St.
Iola, WI 54990
40. Muscle Car Review 71,235 10 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
41. The American Legion Magazine 3,004,913 Monthly
PO Box 1055
Indianapolis, IN 46206
42. Crochet World 72,300 6 times/yr
House of White Birches
306 East Parr Rd
Berne, IN 46711
43. Gun Week 20,000+ Weekly
Box 488 Station C
Buffalo, NY 14209
44. Quiltworld 71,000 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
45. Woodman of the World Mag. 466,625 Monthly
1700 Farnam St.
Omaha, NE 68102
46. California Senior Citizens 69,000 Monthly
4805 Alta Canyada Road
La Canada, CA 91011
47. Sew News 235,000 Monthly
P.O. Box 1790 - News Plaza
Peoria, IL 61656
48. American Motorcyclist 176,169 Monthly
33 Collegeview Road
Westerville, OH 43081
49. American Collector’s Journal 50,926 Bi-Monthly
P.O. Box 407
Kewanee, Il 61443
50. Shooting Times 196,441 Monthly
News Plaza
PO Box 1790
Peoria, IL 61656
51. 58 Dog Fancy 135,320 Monthly
2401q Beverly Blvd.
Los Angeles, CA 90057
52. Guns Magazine 205,619 Monthly
Publisher’s Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
53. National History 511,463 Monthly
488 Madison Ave.
New York, NY 10022
54. Baseball Digest 297,490 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
55. Farm Journal 730,145 13 times/yr
230 W. Washington Sq.
Philadelphia, PA 19106-3599
56. The Farmer 118,459 21 times/yr
1999 Shepard Rd.
St. Paul, MN 55116
57. Finescale Modelier 77,748 Bimonthly
1027 N. 7th St.
Milwaukee, WI 53233
58. Trains 91,749 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
59. Good Old Days 72,500 Monthly
House of White Birches
306 East Parr Rd.
Berne, IN 46711
60. Dune Buggies & Hot VW’s 107,302 Monthly
2950-A7 Airway Ave.
Costa Mesa, CA 92626
61. American Handgunner Magazine 179,751 6 times/yr
Publishers Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
62. Fur-Fish-Fame 172,847 Monthly
2878 E. Main Street
Columbus, OH 43209
63. Changing Times 1,372,867 Monthly
1729 H St., N.W.
Washington, DC 20006
64. B’NAI B’RITH JEWISH MONTHLY 171,457 Monthly
823 United Nations Plaza
New York, NY 10017
65. QST 161,442 Monthly
225 Main Street
Newington, CT 06111
66. Railroad Model Craftsman 72,315 Monthly
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860
67. Power Boat 83,224 11 times/yr
15917 Strathern St.
Van Nuys, CA 91406
68. Saturday Evening Post 500,000 6 times/yr
1100 Waterway Blvd.
Indianapolis, IN 46202
69. Successful Farming 575,686 14 times/yr
Locust at 17th
Des Moines, IA 50336
70. Hunting 311,715 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
71. Michigan-Out-Of-Doors 101,066 Monthly
2101 Wood St.
Lansing, MI 48912
72. The Rotarian 510,000 Monthly
1560 Sherman Ave.
Evanston, IL 60201
73. Car and Driver 900,691 Monthly
1515 Broadway
New York, NY 10036
74. Organic Gardening 1,188,335 Monthly
33 E. Minor St.
Emmanus, PA 18098
75. Country Music City News 500,000 Monthly
50 Music Square West, 6th Floor
Nashville, TN 37203-3246
76. Bowling 131,351 6 times/yr
5301 South 76th Street
Greendale, WI 53129-0500
77. Motor Trend 738,964 Monthly
8490 Sunset Blvd
Los Angeles, CA 90069
78. Soldiers of Fortune 105,000 Monthly
P.O. Box 693
Boulder, CO 80306
79. W.C. - Cross Stitch 72,851 Bimonthly
306 East Parr Rd
Berne, IN 46711
80. Equus 138,011 Monthly
656 Quince Orchard Rd.
Gaithersburg, MD 20878
81. Our Sunday Visitor 115,000 Weekly
200 Noll Plaza
Huntington, IN 46750
82. W.C.- Home Cooking 68,265 Monthly
306 East Parr Road
Berne, IN 46711
83. Flower and Garden 4,171,000 6 times/yr
700 West 47th. St., Suite 310
Kansas City, MO 64112
84. Full Cry 33,955 Monthly
Gault Publications
P.O. Box 10
Boody, IL 62514
85. American Cage-Bird Mag. 40,000 Monthly
One Glamore Court
Smithtown, NY 11787
86. Prorodeo 26,567 Bi-weekly
101 Prorodeo Dr.
Colorado Springs, CO 80919
87. Football Digest 203,182 10 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
88. Guns & Amo 521,638 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90063
89. Modern Photography 650,386 Monthly
825 Seventh Ave.
New York, NY 10019
90. Family Motor Coach Association 98,000 Monthly
8291 Clough Pike
Cincinnati, OH 45244
91. The Highlander 38,000 7 times /yr
P.O. Box 397
Barrington, IL 60011
92. Craft Art Needlework Digest 101,189 Bimonthly
P.O. Box 584
Lake Forest, IL 60045
93. Yankee 2,900,000 Monthly
Yankee Publishing, Inc.
4850 Gaidrew Road
Alpharetta, GA 30201
94. National Speed Sport News 75,000 Weekly
P.O. Box 608
79 Chestnut Street
Ridgewood, NJ 07451-0608
95. National Review 240,000 25 times/yr
150 E. 35 Street
New York, NY 10016
96. Collectors Mart 86,623 6 times/yr
P.O. Box 12830
Wichita, KS 67277
97. Lapidary Journal 35,982 Monthly
P.O. Box 80937
San Diego, CA 92138
98. Easyriders 356,590 Monthly
28210 Dorothy Dr.
Agoura Hills, CA 91301
99. Video Review 450,001 Monthly
902 Broadway
New York, NY 10010
100. Basketball Digest 104,238 8 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
101. Winning! Newsletter 100,000 Monthly
5300 City Plex Tower
Jenks, OK 74037-5300
102. Teddy Bear and Friends 60,743 6 times/yr
900 Fredrick Street
Cumberland, MD 21502
103. Women’s Circle 49,100 6 times/yr
House of White Birches
306 East Parr Road
Berne, IN 46711
104. Shutterbug 90,000 Monthly
PO Box F
Titusville, FL 32781
105. High Fidelity 300,172 Monthly
825 7th Ave.
New York, NY 10019
106. Skiing 440,370 7 times/yr
1515 Broadway
New York, NY 10036
107. Soundings 105,606 Monthly
33 Pratt St.
Essex, CT 06426
108. Motorcyclist 209,757 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
109. Horoscope 104,200 Monthly
245 Park Ave.
New York, NY 10167
110. Practical Homeowner 708,504 9 times/yr
33 E. Minor St.
Emmaus, PA 18048
111. Bassmaster 530,757 Monthly
One Bell Rd.
Montgomery, AL 36117
112. Antique Monthly 66,243 Monthly
P.O. Drw. 2
Tuscaloosa, AL 35402
113. Pipe Smoker 25,000 Monthly
P.O. Box 22085
Chattanooga, TN 37422
114. Banana Republic Trips Mag. 300,000 Monthly
One Harrison St.
San Francisco, CA 94105
115. Camping & RV Magazine 20,000 Monthly
P.O. Box 337
Iola, WI 54945
116. Women’s Household 39,200 Quarterly
House of White Birches
306 East Parr Road
Berne, IN 46711
117. Body, Mind & Spirit 152,000 Monthly
P.O. Box 701
Providence, RI 02401
118. Cycle 373,398 Monthly
1515 Broadway
New York, NY 10036
119. Today’s Chicago Woman 125,000 Monthly
200-West Superior, #400
Chicago, IL 60610
120. Lottery Player’s Magazine 180,127 Monthly
321 New Albany Rd.
Moorestown, NJ 08057
121. Video 407,050 Monthly
460 W. 34th St
New York, NY 10001
122. Archery 113,023 Monthly
319 Barry Ave. Suite 101
Wayzata, MN 55391
123. The Quarter Horse Journal 67,664 Monthly
2701 I-40 East P.O. Box 200
Amarillo, TX 79168
124. W.C. - Country Needlecraft 44,508 Monthly
306 East Parr Rd.
Berne, IN 46711
125. Modern Drummer 78,400 Monthly
870 Pomton Ave.
Cedar Grove, NJ 07009
126. International Travel News 26,109 Monthly
2120 28th St.
Sacramento, CA 95818
127. Worldradio 25,833 Monthly
2120 28th St.
Sacramento, CA 95818
128. Kiwanis 279,249 Monthly
3636 Woodview Trace
Indianapolis, IN 46268
129. Power and Motoryacht 135,319 Monthly
1234 Summer St.
Stamford, CT 06905
130. Modern Electronics 75,241 Monthly
76 N. Broadway
Hicksville, NY 11801
131. Sail 175,212 Monthly
100 First Ave
Charlestown, MA 02129
132. The Lutheran 1,083,181 Monthly
426 S. Fifth Ave.
Minneapolis, MN 55448
133. Americana 325,186 Monthly
29 W. 38th St.
New York, NY 10018
134. The Horse Trader 28,370 Monthly
P.O. Box 728
Middlefield, OH 44062
135. Passenger Train Journal 16,151 Monthly
P.O. Box 6128
Glendale, CA 91205
136. Runner’s World 451,512 Monthly
33 E. Minor St.
Emmaus, PA 18049
137. The Log 46,960 Monthly
P.O. Box 89309
San Diego, CA 92318
138. Harvard Magazine 186,677 Monthly
7 Ware St.
Cambridge, MA 02138
139. Horse Illustrated 135,609 Monthly
25025 I-45 North, Suite 390
Spring, TX 77380
140. Trailer Boats 72,501 Monthly
20700 Belshaw Ave.
Carson, CA 90746
141. Skip 35,400 Monthly
P.O. Box 404
Bala Cynwyd, PA 19004
142. Trailblazer 94,572 Monthly
15375 S.E. 30th Place
Bellevue, WA 98007
143. Saltwater Sportsman 128,521 Monthly
186 Lincoln St.
Boston, MA 02111
144. Midwest Outdoors 37,773 Monthly
111 Shore Dr.
Burr Ridge, IL 60521
145. Golf 912,157 Monthly
380 Madison Ave.
New York, NY 10017
146. Southern Outdoors 288,963 Monthly
P.O. Box 17915
Montgomery, AL 36141
147. Cats Magazine 129,332 Monthly
445 Merrimac Dr.
Port Orange, FL 32019
148. The Western Horseman 162.369 Monthly
3850 N. Nevada Ave.
Colorado Springs, CO 80933
149. Guitar World 128,823 Monthly
1115 Broadway
New York, NY 10010
150. Mother Jones 183,864 Monthly
1633 Misson St.
San Francisco, CA 94103
151. Flying Models 27,073 Monthly
Box 700
Newtown, NJ 07860
152. Golf Digest 1,239,100 Monthly
5520 Park Ave.
Trumbull, CT 06611
153. Fishing World 341,215 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
154. The Christian Herald 142,376 Monthly
40 Overlook Dr.
Chappaqua, NY 10514
155. UCLA Monthly 186,000 Monthly
1633 Westwood Blvd., Ste 110
Los Angeles, CA 90024
156. Video Marketplace 140,000 Monthly
990 Grove St.
Evanston, IL 60201
157. The Owner Builder 66,150 Monthly
1516 Fifth St.
Berkeley, CA 94710
158. Pennsylvania Sportsman 65,490 Monthly
P.O. Box 5196
Harrisburg, PA 17110
159. Woodenboat 103,180 Monthly
P.O. Box 78
Brooklyn, ME 04616
160. The Ensign 54,534 Monthly
P.O. Box 31664
Raleigh, NC 27622
161. Small Boat Journal 57,103 Monthly
Box 400
Bennington, VT 05201
162. Women’s Sports and Fitness 300,708 Monthly
809 S. Orlando Ave., Ste H
Winter Park, FL 32789
163. Dirt Bike 131,930 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
164. True West 32,939 Monthly
P.O. Box 2107
Stillwater, OK 74076
165. Jazz Times 49,237 Monthly
8055 13th St., Suite 301
Silver Springs, MD 20910
166. Tours & Resorts 194,716 Monthly
990 Grove St.
Evanston, IL 60201
167. Hockey Digest 103,506 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
168. Canoe 64,060 Monthly
P.O. Box 3146
Kirkland, WA 98083
169. The Nation 79,978 Monthly
72 5th Ave
New York, NY 10011
170. World Tennis 383,059 Monthly
3 Park Ave.
New York, NY 10016
171. The BackStretch 25,380 Monthly
19363 James Couzens Hwy.
Detroit, MI 48235
172. Motor Boating and Sailing 141,463 Monthly
224 W. 57th St.
New York, NY 10019
173. Car Collector/Car Classics 31,318 Monthly
P.O. Box 28571
Atlants, GA 30328
174. Circus 281,842 Monthly
3 West 18th St.
New York, NY 10011
175. National Lampoon 250,002 Monthly
155 Avenue of the Americas
New York, NY 10013
176. Total Health 71,010 Monthly
6001 Topanga Canyon Rd.
Woodland Hills, CA 91367
177. Bestways 161,815 Monthly
P.O. Box 2028
Carson City, NV 89702
178. Writer’s Digest 220,196 Monthly
1507 Dana Ave.
Cincinnati,OH 45207
179. Boating 188,057 Monthly
1515 Broadway
New York, NY 10036
180. Horticulture 178,508 Monthly
20 Park Plaza, Suite 1220
Boston, MA 02116
181. New Age 151,730 Monthly
342 Western Ave.
Brighton, MA 02135
182. N.J. Hunting and Fishing 15,000 Monthly
P.O. Box 100
Somerdale, NJ 08083
183. Dog World 64,732 Monthly
29 North Wacker Dr.
Chicago, IL 60606
184. Outdoor America 43,422 Monthly
1701 N. Ft. Meyer Dr.
Arlington, VA 22209
185. Sport Fishing 109,384 Monthly
809 South Orlando Ave.
Winter Park, FL 32789
186. Old West 28,385 Monthly
P.O. Box 2107
Stillwater, OK 74076
187. Treasure 22,679 Monthly
6745 Adobe Rd.
29 Palms, CA 92277
188. Petersen’s Photo Magazine 283,010 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
189. Fine Woodworking 296,773 Monthly
P.O. Box 355
Newtown, CT 06470
190. Old House Journal 97,948 6 times/yr
69th & Seventh Ave.
Brooklyn, NY 11217
191. Snowmobile 419,478 Monthly
319 Barry Ave.S., Suite 101
Wayzata, MN 55391
192. Lost Treasure 41,423 Monthly
P.O. Box 937
Bixby, OK 74008
193. Cycle News 60,700 Monthly
2201 Cherry Ave.
Long Beach, CA 90806
194. Yachting 136,028 Monthly
1515 Broadway
New York, NY 10036
195. The N.Y. Review of Books 114,234 Monthly
250 E. 57th St.
New York, NY 10107
196. American Film 133,232 Monthly
3. E. 54th St.
New York, NY 10022
197. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
51 Madison Ave.
New York, NY 10010
198. Knitting Digest 25,600 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
199. American Photographer 254,107 Monthly
1515 Broadway
New York, NY 10036
200. Saturday Review 200,000 Monthly
214 Massachusetts Ave. N.E.
Washington, DC 20002
201. Human Events 36,695 Monthly
422 1st St. S.E.
Waashington, DC 20037
202. American Business 104,772 Monthly
1775 Broadway
New York, NY 10019
203. Classic Toy Trains 10,000 Monthly
11027 North Seventh St.
Milwaukee, WI 53233
204. Auto Racing Digest 44,124 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
205. Soccer Digest 27,929 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
206. High Technology Business 203,678 Monthly
214 Lewis Wharf
Boston, MA 02110
207. The Western Boatman 23,961 Monthly
20700 Belshaw Ave.
Carson, CA 90746
208. Archaeology 105,146 Monthly
15 Park Row
New York, NY 10038
209. Motorcross Action 92,257 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
210. Threads 125,913 Monthly
P.O. Box 355/63 S. Main St.
Newtown, CT 06470
211. UTNE Reader 67,449 Monthly
2732 West 43rd St.
Minneapolis, MN 55410
212. Yoga Journal 44,819 Monthly
2054 University Ave.
Berkley, CA 94704
213. Practical Horseman 55,752 Monthly
Gum Tree Corner
Unionville, PA 19375
214. Dirt Wheels 88,632 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
215. Hounds and Hunting 9,697 Monthly
Box 372
Bradford, PA 16701
216. Backpacker 172,111 Monthly
1515 Broadway
New York, NY 10036
217. Bowling Digest 104,159 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
218. Darkroom Photography 70,508 8 times/yr
9021 Melrose Ave.
Los Angeles, CA 90069
219. Miniature Collector 23,602 Quarterly
170 5th Ave.
New York, NY 10010
220. Gun Dog 62,973 Bimonthly
1901 Bell Ave., Suite 4
Des Moines, IA 50315
221. BLUMS FARMERS ALMANAC 100,000 Annually
3301 Healy Dr. S.W.
Winston-Salem, NC 27103
222 The Magazine Antiques 60,578 Monthly
980 Madison Ave.
New York, NY 10021
223. Hispanic Business 107,875 Monthly
360 S. Hope Ave., Suite C.
Santa Barbara, CA 93105
224. Linn’s Stamp News 74,082 Weekly
P.O. Box 29
Sidney, OH 45365
225. Sel!ing 100,000 Quarterly
PO Box 570
Clearwater, FL 34617-9862
226. Mustang Monthly Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
227. Super Ford Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
228. Corvette Fever Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
229. Mopar Muscle 6 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811ne Woodworking 296,773 Monthly
P.O. Box 355
Newtown, CT 06470
NationWide Print Classifieds A great place to advertise to the USA also and has good pricing.
Garner NC City Guide Has Free and very low cost Business Directory Listings and Classifieds Ads.
City5nc.com add your links
Want to know what top companies like Microsoft, Google, and even Coca-Cola spend on advertising? Here’s a breakdown by percent of revenues in 2006, starting with the most first (according to this article):
- Microsoft - more than 20 percent of their annual revenue or $11.5 billion
- Coca-Cola – more than $2.5 billion
- Yahoo - more than 20 percent of their annual revenue or $1.3 billion
- eBay - 14 percent to 15 percent of its revenue - which was $871 million, much of that to advertise on Google
- Google – In the millions rather than billions of dollars – with $188 million
- Starbucks - $95 million
I like the side-by-side comparison between online and offline brands. And from the stats, eBay spends a lot buying ads on Google (though less than they used to) while Google spends a lot on recruiting employees. Google has spent on advertising, like buying billboards for GOOG-411 – their free directory service that I use quite regularly. But Google spends considerably less because their approach is to turn out great products instead of great ads.
Offline, Starbucks takes a similar approach. They spent just $95 million on advertising last year, which is 49 percent less than Google. But they built most of their business on their branding and by creating happy customers and making the brand part of a culture.
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SOURCE:Marketing Pilgrim
