RALEIGH, N.C. - Now truly is a great time to buy a home, and The Home Builders Associations of Raleigh-Wake County, The Home Builders Associations of Durham and Orange County, and the Raleigh Regional Association of Realtors want to tell you why. The campaign, called
“Now Is a Great Time to Buy a Home,”
was created by The King Partnership, a Raleigh advertising and marketing communications agency specializing in real estate. The recently launched campaign is airing on Triangle television and radio stations as well as in print media. Broadcast commercials were created by Capstone Production Group, The King Partnership’s in-house production company.
“The purpose of the campaign is to tell the public that now is truly the perfect time to buy a home in the Triangle, said Tim Minton, Executive Vice President of the Home Builders Association of Raleigh-Wake County. “With interest rates so incredibly low and the large number of homes available for purchase, it’s definitely a great time to buy a home.”
In the Triangle, there is a great variety of homes on the market ranging from condominiums to townhomes to starter homes, transitional homes, traditional homes and estate homes.
“The selection of homes has never been better,” said Ray Larcher, Executive Vice President of the Raleigh Regional Association of Realtors. “Buyers can get everything they want in a home at a great price. We’re seeing a lot of first-time home buyers, families moving to bigger homes and people who are finally able to buy a home with all the features they have always wanted.”
The ads feature an illuminated light bulb with a home in the background with “Now is a Great Time to Buy a Home” emblazoned across the graphics. The light bulb signifies an enlightened decision to buy a home when prices are great, interest rates are low, and inventory is high.
The King Partnership’s CEO, George E. King Jr. said the agency was excited about working on this campaign. “We live in one of the best markets in the country,” said King. “The Triangle will continue to prosper and is a great place to invest in a home. It was a privilege to work on a project about which we feel so passionate.”
The “Now is a Great Time to Buy a Home” campaign is scheduled to run through April.
The King Partnership is a full-service marketing communications agency specializing in real estate and retail marketing. Founded in 1986, The King Partnership offers a variety of marketing, communications services, including branding, strategic real estate consulting, marketing, graphic design, public relations, media buying, direct mail, radio and TV production. Located at 1210 Trinity Road in Raleigh, TKP offers a unique entrepreneurial “Run It Like You Own It” approach to business. For additional information visit the King Partnership online at www.thekingpartnership.com
Read More:CarolinaNewsWire
April 29th, 2008 at 5:43 pm
[…] Buy & Sell, Banks/Savings & Loans, Money/Finance, Real Estate, Home & Garden, Credit Unihttp://city5nc.com/blog/archives/938Backers of land transfer tax press on The News & ObserverA 10,000 poll found the idea unpopular in […]
June 28th, 2008 at 2:01 pm
[…] leaving eBay and getting a professional website? Look before you leap! Secure Your Wireless Routercity5nc.com ? Home Builders and Realtors Launch ‘Now is a Great Time to Buy’ Ad Campaign Tags graphic design web design corporate identity website design design web market business […]