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If you handle your own advertising correspondence, work with layout artists and write your own ads, it’s well worth your while to set up your own in-house ad agency and save a ton of money.

Even if you don’t create your own ads, you can profit from setting up your own agency and placing the ads that bring sales directly to you.

If you have somethings to sell - especially by mail order - advertising is they way to make that product reach people. Although advertising agencies produce excellent ads of all types and sizes with every demographic appeal, they also charge for it. That’s why they’re ready to claim the fifteen percent discount usually granted for placing ads.

You can learn how to create and design your own ads - with no background in copywriting or art. And, you can set up your own ad agency to place these ads where THEY’LL MAKE MONEY FOR YOU.

Do you have a product that you’re ready to sell? Now’s the time to find out the best angles to use and the tricks of the trade to putting money in your pocket.

STARTING YOUR BUSINESS

Do you have a mail order business? Maybe you sell clothing, camping supplies, or information through ads to the mail order trade. Perhaps you’ve run classified ads for years and are ready to branck out into larger display ads.

Not only small home businesses, but larger mail order companies and hundreds of major advertisers everywhere set up their own in-house agencies to produce and place ads. Even magazines create in-house departments under another name to get the agency discount.

What might set advertising agencies apart from homemade operations is the appearance of the letterhead and the ad form. They must look sharp and professional.

Start with a name for the ad agency you want to establish. It can be anything, but must be different from the name of the company that will be using the space. Then register the name with the county clerk. Check first to be sure you’re not using a company name already in business.

Desiging letterhead is easier than you think. You don’t have to create an elaborate or clever logo - the initials of the company will do. You can choose the mark - the special type style - at a printers, or use one of dozens of press-on letter styles available at art supply stores.

Using photo offset, digital camera, an instant printer can run off a thousand sheets at a very low price. If you go to a printer, check and compare the total printing costs. Typesetting can be expensive and there’s a minimum charge. You may want to wait to get all your typesetting and printing done at the same time - letterhead, ad form, ad copy and any sales literature you may be preparing. Investigate ways to get by with the lease expense.

Establishing your own ad agency is so easy that the most important part is the form you send in when you place ads. Although there are no federal restrictions for in-house ad agencies, some publications may quibble. If your form looks as good as the rest, you’ll have no problems.

The following page is a representation of a sample ad order form. Just copy this form and have your company design or logo printed on top. You can choose a color paper to have the forms run off on - they’ll be more noticeable. Then all you do is send in a copy of the ocmpleted form with your check and final artwork for your ad - and claim a big discount for being your own agency.

Address

To the publisher of: __________________________________________________

Organization______________________________________________________

Your name_______________________________________________________

Address__________________________________________________________

City__________________________________State________Zip____________

Phone (____)_________________

Please mark your desired ad size in a box below:

q 1/3 page $30 (5.5” x 2.75”)

q 1/2 page $45 (5.5” x 4.25”)