CARY, N.C. – Strategic Guru Inc. announced today that it has been selected by United States Power Squadrons® (USPS) to research and help develop a marketing strategy for the national non-profit member organization. The Triangle-based marketing agency will assist USPS in reviewing the state of the boating industry, identifying new target markets and developing strategies to achieve goals.
The United States Power Squadrons® is a non-profit boating education organization providing classes, seminars and guides to promote boating education, safety and the enjoyment of our nation’s waterways. US Power Squadron’s goal is to make boating more enjoyable and safer. US Power Squadrons is known for its informative courses, the widespread availability of its public classes, and its contributions to the boating community. Founded in 1914, US Power Squadrons has over 47,000 members organized into 439 squadrons across the United States and in some US territories.
“We chose Strategic Guru because of their track record with other non-profit and similar organizations,” said Tom Kemp, Manager of Headquarters Marketing and Development Services for USPS. “We look forward to working with them to help in the development of new marketing strategies and tactics.”
“We are pleased to work with such a well-respected organization that has a long history of helping make our waterways safer through boater education,” said Carolyn Rhinebarger, Chief Brainstormer with Strategic Guru
Read More:CarolinaNewsWire
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