Archive for August 31st, 2007

Rumors of TV Guide’s Demise Unfounded

The director of communications and PR at TV Guide has said that TV Newser’s report on the September demise of the magazine was false.

“TV Guide magazine is alive and well,” she wrote. “There was no mandatory meeting today; like most businesses, our offices closed at 1 pm for the holiday weekend.  Everything is business as usual at TV Guide magazine as we are busy preparing for the new fall television season as well as our 5th annual after party celebrating the Emmys on September 16

Read More: MediaBuyerPlanner

Overcoming the business start-up blues!

Over Come Business Start-Up Blues

Most small business owners who have managed to survive the proverbial
first 2 years in business probably started out thinking mail order was an
easy business to get into.
Chances are the experience would have been a fun-filled nightmare they may
not want to experience again. Sure, it was full of fantasy and hope. But
it also means a lot of hard work and long hours.

When trying to figure out where you want to take your business financially,
it is common for entrepreneurs to extrapolate numbers based on their
advertising budget. This style is perennial among mail order people who equate
advertising as the foundation of their operations.

This approach sounds very logical and statistical, but it doesn’t happen
like that in the “real world” of mail order! Well, maybe once in a blue
moon, but most of the time – it just don’t happen. It’s not always because
your offer is bad or the price is too high. And it’s not always because
your mailing list was bad. Often times, the reason lies in the fact that
you and your company are unknown.

But one of the most important reasons this statistical data only works well
on paper is that most beginners are not skilled in the area of TARGET
MARKETING.
Yes – that word is vital to the money your business will make.

Target marketing is the process of focusing on a select and specific group
of people you are advertising to. And it has everything to do with the
product you are selling.

For example, if you are marketing infant products, it would be very unwise
to stage a direct mail campaign on a random list.

How many times have you got a mailing that went in the trash just because
it was selling a product or service you have no interest in? See what I mean.
If the company mailing these catalogs and advertisements would have
pre-qualified you or I and target-marketed their items correctly – we would
have never received them. It is wasted money for the company!

But how can you pre-quality or target market your audience before placing
an ad? If you are a beginner, it will take some time before you are
experienced enough to do so. However, you can always get a sample copy
of the publication first and see what items other people are advertising.
Then, test your ads in the smaller mail order publication that offer
low-cost advertising until you refine your ad and hit the right market. 
As soon as you begin generating responses to your ads, keep in contact
with these customers and grow from there. They will bring you more customers
like themselves because “birds of a feather flock together.”

Therefore – SLOW DOWN a little – but if you don’t slow down, you could easily get ripped-off
and lose a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes. It takes 3-4 years!

Take your time to get to know some of the pros and read what they have to
say. Survey and study the market. Read and educate yourself by investing
time into study. Start out in mail order like you would start working for
any company – at the bottom. Learn the tricks of the trade. Make friends
and associates with “good” dealers and stick with them. Honor your word and
work dealerships to the advantage of yourself as well as others.

Mail order is only a process by which products are advertised and delivered
to consumers. It works for any product and works for anybody. You don’t have
to be rich, educated or a certain age, color or heritage. You don’t have to
wear certain kinds of clothes or have your hair styled in the latest craze.
The only limitations are your own abilities and confidence in yourself.
I know because I started out really poor and brought my business up to
a thriving, self-supporting home business!
a lot of money. Just like attending college – you won’t get a
Master’s Degree the same day you begin classes.

Garner NC City Guide And Free Classifieds Ads

How To Use An Online Information Service

These services are supported by users. Users pay an access fee to use the

service. You can pay either a one-time access fee, a fee per minute/hour

you are online, or some require you to pay a monthly access fee. Anyhow,

the charge usually includes an instruction manual, as well as some online

credit.

Sometimes the cost for connect time will vary depending on the speed of the

modem you are using. For example, you will be charged less for a 1200-baud

modem than you would for a 9600-baud modem. They might also charge more

or less depending on the time you are calling. You might be required to

pay a fee for special access to some of the files, doors, or conferences.

However it is worked, the charges are most easily billed to your credit card.

Choosing A Service

When you are choosing an online service, you will need to do a little research.

You should make a note of the things you are looking for in an online

information service. When you have decided what you are looking

for, you will need to “shop” around and look at several of the services and

find one that best fits your needs.

Many online services offer starter kits for new users. The starter kits

offer a variety of things to you. It will include registration information,

tutorials, users guide and several other useful items available.

If you can’t decide on a service, then just sign up for one that sounds

interesting to you. Try it for a few weeks/months and see if it is what

you want. If it isn’t, then quit that one and try another one. It won’t

take long until you find the one that suits you best. If a service only

charges you when you log on to it, then it won’t hurt you to use it when

you want to, and don’t if you don’t want to use it.

Keeping Costs Down

You probably have noticed that the major disadvantage of online services is

the cost. You can run up quite a bill if you aren’t careful. Rates very

from $2.50 per hour all the way up to as much as a hundred dollars or more

if you are accessing a special database. The best way to keep the cost down

is to limit access time, and don’t waste time while online.

You will want to look over the user’s manual for a few hours before you use

the OIS (Online Information Service). This will give you an understanding

of the system and how it works, and will save you some money by saving

time online. You should find out if you can skip the menu screens so you

don’t waste time searching for things.

You can also save on costs by taking advantage of the OIS’s billing

information. You might be able to access the OIS cheaper after 11 PM, or

on weekends. You might find it cheaper to operate at a slower modem speed.

When chatting only, you should have the modem speed at 300-baud; it will

not seem any different, but you will be able to notice the difference in

price.

If you are going to access a database, you need to set your modem at its

fastest rate. Sending information at a fast speed will save a lot of money.

You should also use the highest speed when up and downloading files. Most

online services will give you a better rate when you operate faster.

Tips and Techniques

A lot of the services have a variety of commands that are similar. This

makes it easier to explore additional services. Each OIS will have its

own unique functions, but most will generally operate the service and follow

the commands. Most of the OISes use either BTNA, SprintNet, or other packet

switching networks to route calls from users around the country. You can

get local access numbers by calling the customer service number.

Before you sign up, call the support line and ask them whether or not there

is a demo account that you can log onto so that you can get information and

try the service out. You should also find out if there are activities for

you online that do not cost anything, such as online help, checking and

billing information, and filling out questionnaires.

When you log on for the first time, you should make it a quick visit. You

should log on and look at some of the menus, and get a feel for the service.

Make sure that you capture a command list so that you can read them later

off-line. After you do that you should log off. It will do you some good

to print out a list of the commands and post them near your computer for

future access.

Most of the OISes are set up in pages. A page is a menu or a screen. Find

where the page identifier appears on the menu. This may be a number or a

header. This will allow you to jump from anywhere in the service to any

other place. Areas that are frequently used will have special commands,

such as: GO MAIL will take you to the mail menu. You can press T and you

will be taken to the main menu.

Log-off commands will vary from one to the other. Most of the time it will

either be BYE, EXIT, or QUIT. But, if you enter these commands at a submenu,

you might just be taken back to the previous menu. You will need to test

it out and find out what works.

If you remember one thing I say, it should be this: NEVER TELL ANYONE WHAT

YOUR PASSWORD IS! This is a no-no. Remember this: No authorized

representative will EVER ask you for your password. If someone does, then

tell them that if they needed to know it, then they already would know it.

If someone gets your password, they might log on and spend a lot of your

money, and you WILL have to pay for it. One way to make sure that you

don’t give it to the wrong person is to make sure that anytime you type

the password it shouldn’t appear on the screen. Most services will just

show something like “********************” as you are typing in your

password. As you type, the screen will show a new asterisk. If you give

out your password, then change it immediately.

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